MANILA, MARCH 1, 2013 – TBWASMP creative director Jake Tesoro is joining the group of expert creatives that will be awarding the most creative and effective Outdoor campaigns at ADFEST 2013. Tesoro worked alongside managing partner/CCO Melvin Mangada on the award-winning environmental campaign ‘Creatures’ for Boysen.
Graduating with a degree in Fine Arts, Tesoro began his advertising career at Ace Saatchi & Saatchi as art director. He had stints in JWT and LOWE Shanghai, before moving back to Manila to sign up with TBWASantiago Mangada Puno where he is currently a creative director.
He has worked with brands such as P&G, Toyota, Sharp, Kraft, Perfetti, Johnson & Johnson, Del Monte, UNICEF, Samsung, Boysen Paints and KFC. His experience in the industry spans more than a decade, securing victory from a number of local and international competitions.
PARTY Tokyo founder/chief creative officer Naoki Ito leads the Outdoor Lotus jury, which consists of Albert Wong, director and executive creative director Dentsu Hong Kong; Bobby Pawar, chief creative officer/managing partner at JWT India; Chris Chiu, founder/chief creative officer of Ren Partnership; Ricardo Turcios, regional creative director of Lowe Thailand; and Tesoro.
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Snail, part of Boysen’s ‘Creatures’ campaign by TBWASMP
