CANNES, FRANCE — As a polycrisis rolls across the world, brands are under more pressure than ever to deliver for consumers facing rising prices and falling real incomes.
At Cannes Lions, Josy Paul, Chairman and CCO of BBDO India, Lindsay Franke, President for Ipsos US, and Ben Page, Ipsos Global CEO, will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties.
Together, they will share nuanced thoughts and strategies on how brands can successfully overcome this ever-evolving landscape and “surf the polycrisis.”
Ipsos experts, alongside Josy, will highlight new analyses on the three fundamental drivers of brand growth. The speakers will share the findings from Ipsos’ broadest survey ever conducted, covering 48,000 people across 50 markets, representing 87% of the global economy and 70% of the global population. These findings showcase the shared experiences and disparities the world faces at this liminal moment.
Ipsos and Josy will take the stage together, leading thought-provoking sessions across various forums at the Cannes Lions International Festival of Creativity. Ipsos will also partner with creative and strategic intelligence agency Contagious to present a Citizen Cannes event. The interactive event will provide actionable insights into brand success.
“Brand builders must recognize the current context. New Ipsos research shows that three key factors have become more important for brands to surf the polycrisis wave: shaping consumers’ expectations, taking the macro- and micro- contexts into account, and acting with empathy to drive creative, brand, and global success,” said Ben. “We know from Ipsos findings that advertising which leverages both creativity and empathy perform at above-average levels, generating a 20% lift on short-term sales impact. Throughout the week at Cannes and beyond, we want to help brands harness these learnings and frameworks for informed decisions that shape brand success, providing ways for them to confidently react and build resilience.”
Josy added, “It promises to be a mind-altering session. Through first-hand stories, personal anecdotes, lived experiences, and qualitative and quantitative data, this interactive sharing session will reveal how deep listening, personal confessions, and a sensitive understanding of context can drive creative impact in these uncertain times.”
To learn more about Ipsos, BBDO India, and their participation at the Cannes Lions Festival, kindly visit here.