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Good food meets good values: Jollibee and Adarna House bring timeless values to the table with Kids Values Meal
MANILA, PHILIPPINES – Nowadays, children are more focused on digital-based learning, with many provided with gadgets such as cellphones and…
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Beyond the bottle: Coca-Cola TM Category Head Teejae Sonza on marketing as a form of service that creates meaningful human connection
MANILA, PHILIPPINES – Sometimes, the road we choose to walk on takes us down unexpected twists and turns, leading to…
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Remembering Sompat Trisadikun — A light of creativity in Asia
MANILA, PHILIPPINES – The Asian advertising world is in mourning following the sudden passing of Sompat Trisadikun, fondly called “Khun…
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The art of unserious survival: How Gen Z Filipinos’ brain rot humor became the ultimate weapon in a collapsing world
CEBU, PHILIPPINES – After attending BaiCon 2025 in Cebu City from July 18 to 20, 2025, adobo Magazine’s Senior Content…
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Healing through hustle: GCash’s Bayani ng Barangay Rhea Inayan’s journey from battling lupus to becoming one of the biggest GPOs in the Visayas region
BACOLOD CITY, PHILIPPINES – Every person you pass on the street carries a collection of untold stories. Behind the tired…
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Celebrating content, culture, and community: BaiCon 2025 teaches us about the business of influence
CEBU, PHILIPPINES – It’s been a whirlwind of a weekend in the country’s Queen City of the South, with dark…
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‘Don’t be intimidated by the tech and gloss’: Publicis Groupe Philippines CCO Raoul Panes on cracking the gaming culture at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Philippines and Leo Manila Chief Creative…
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Young Lions, big dreams: Propel Manila’s Maxx Macalinao and Jacob Banog share how it felt to represent the Philippines on the global stage
CANNES, FRANCE – The Cannes Lions International Festival of Creativity may be over, but the excitement still lingers — especially…
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BBDO Guerrero Creative Director Nikki Sunga decodes the impact of brand-powered sound across global works in her full-circle moment as a Cannes Lions jury
CANNES, FRANCE – For BBDO Guerrero Creative Director Nikki Sunga, stepping into the 2025 Cannes Lions International Festival of Creativity…
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‘Beyond grandeur, there is beauty in the everyday’: Publicis Groupe Malaysia CCO Emir Shafri on the evolving landscape of Outdoor Lions at Cannes Lions 2025
CANNES, FRANCE – While judging the Outdoor Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Malaysia…
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At Cannes Lions 2025, Publicis Groupe Korea CCO SooHee Yang sees brand experiences win by blending play with purpose
CANNES, FRANCE – While judging the Experience & Activation Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis…
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Taking play seriously: A young woman’s journey to a more intentional art practice
MANILA, PHILIPPINES – Gelli Arceño captures how artist Elwah Gonzales redefines discipline and play in her solo show Elwah Store…
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Publicis Groupe APAC CEO Jane Lin-Baden on how transformative ideas redefined entire categories at Cannes Lions 2025 Creative Business Transformation category
CANNES, FRANCE – As Jury President of the Creative Business Transformation category at the 2025 Cannes Lions International Festival of…
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