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How ‘intra-tainment’ is changing the way audiences engage with entertainment
As entertainment continues to expand across film, gaming, audio, sports, creator content, and immersive experiences, storytelling itself is becoming increasingly…
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Creativity unbound: Beyond the walls of advertising
Mukund Olety believes that creativity thrives well beyond the advertising industry. It exists in policy changes, business decisions, community-led solutions,…
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Packaging design is now a battle for attention and distinction — here’s how brands can stand out
Packaging is no longer competing solely for shelf presence— but also for clarity, recall and instant emotional recognition. For Katrina…
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As discovery becomes the new storefront, Filipino MSMEs learn to scale through content
In the Philippines’ increasingly crowded digital marketplace, attention is no longer won through search bars alone. It is earned through…
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If it ends with the campaign, was it ever impactful?
At a time when “impact” has become one of the advertising industry’s most overused words, Ali Rez is pushing for…
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Paloma Zobel de Ayala envisions cities as living, breathing systems of culture and creativity
Today’s creative leaders are no longer simply image-makers. They have become orchestrators of experiences and ecosystems, shaping how various elements…
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How does one experience contemporary art? Ayala Foundation’s Kontempo is bound to change that
In many ways, Kontempo, an upcoming contemporary art museum in Circuit Makati, is being envisioned less as a museum and…
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Quiet, loud, Pinoy proud: Alternative rock band Pixies brings beautiful chaos to Manila debut
Pinoy pride has always been a thing. Having a world-famous, accomplished kabayan is always reason to celebrate. That pride was…
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Revisiting emo—and why it cuts deep—after the Playback Punk, Rock, & Emo Music Festival
Remember emo? As a subculture reference, “emo” conjures images of youth in skinny jeans with studded belts, sporting raccoon-striped hair…
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The recipe behind Mang Inasal’s growth, according to VP for Marketing Mari Aldecoa
For Pinoy-style grilled chicken cravings, many people flock to Mang Inasal. The restaurant’s juicy, smoky chicken inasal hits the spot…
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Auro Cafe: From growing cacao to growing a business
Auro founders Mark Ocampo and Kelly Go had always loved food — and chocolate, in particular.They decided to take that…
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Stronger leader, sharper creative: Motherhood was never the problem for Merlee Jayme
For Filipina creative leader Merlee Jayme, motherhood was never separate from creative leadership — it was the force that reshaped…
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Rethinking the work: The energy crisis and the new creative reality
The current energy crisis is often framed through the lens of transport strikes, rising electricity bills, and geopolitical tension. But…
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