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BBDO Guerrero Creative Director Nikki Sunga decodes the impact of brand-powered sound across global works in her full-circle moment as a Cannes Lions jury
CANNES, FRANCE – For BBDO Guerrero Creative Director Nikki Sunga, stepping into the 2025 Cannes Lions International Festival of Creativity…
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‘Beyond grandeur, there is beauty in the everyday’: Publicis Groupe Malaysia CCO Emir Shafri on the evolving landscape of Outdoor Lions at Cannes Lions 2025
CANNES, FRANCE – While judging the Outdoor Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Malaysia…
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At Cannes Lions 2025, Publicis Groupe Korea CCO SooHee Yang sees brand experiences win by blending play with purpose
CANNES, FRANCE – While judging the Experience & Activation Lions at the 2025 Cannes Lions International Festival of Creativity, Publicis…
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Taking play seriously: A young woman’s journey to a more intentional art practice
MANILA, PHILIPPINES – Gelli Arceño captures how artist Elwah Gonzales redefines discipline and play in her solo show Elwah Store…
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Publicis Groupe APAC CEO Jane Lin-Baden on how transformative ideas redefined entire categories at Cannes Lions 2025 Creative Business Transformation category
CANNES, FRANCE – As Jury President of the Creative Business Transformation category at the 2025 Cannes Lions International Festival of…
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‘AI was not the hero’: Publicis Groupe Chief Solutions Officer APAC Sapna Nemani on Innovation Lions’ pivotal shifts at Cannes Lions 2025
CANNES, FRANCE – While judging Innovation Lions at this year’s Cannes Lions International Festival of Creativity, Publicis Groupe Chief Solutions…
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Nada Abisaleh of Leo Burnett Beirut unpacks what real transformation means for Cannes Lions’ The Glass: The Lion for Change
CANNES, FRANCE – Glass, the Lion for Change, turned 10 this year. As someone who’s followed this category closely, I…
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Scandinavian soul into Filipino homes: How IKEA’s STOCKHOLM collection brings democratic design to life
MANILA, PHILIPPINES – For four decades, millions of people worldwide have enjoyed IKEA’s STOCKHOLM collection inside their homes — from…
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David Lubars on his Lions of St. Mark at 2025 Cannes Lions: a towering tribute to a legacy of fearless, culture-shaping creativity
CANNES, FRANCE – adobo Magazine Founder, President, and Editor-in-Chief Angel Guerrero witnessed a historic moment at the 2025 Cannes Lions…
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From Manila to the world: The Tagline Group’s two-decade growth story
MANILA, PHILIPPINES – How does an agency sustain two decades of pioneering work while expanding globally without losing its core?…
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Filipino flavor on tap: Jade’s Temple Brewery’s first home, Kauri Taproom, opens with craft and culture
MANILA, PHILIPPINES – It might’ve been a rainy Saturday night, but that didn’t stop Jade’s Temple Brewery from welcoming guests…
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2025 Cannes LionHeart Awardee Sonita Alizadeh challenges marketers, advertisers: ‘Invest in powerful stories to amplify the message’
CANNES, FRANCE – This year’s Cannes LionHeart Award, one of the festival’s most prestigious honors, was presented to Sonita Alizadeh…
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Beyond the frame: Dentsu’s Yasuharu Sasaki and Yoshihiro Yagi on creativity, craft, and Asia’s voice at Cannes
CANNES, FRANCE – At the Dentsu Beach during the Cannes Lions Festival of Creativity, adobo Magazine caught up with two…
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