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Mondelēz International and adobo Talks discuss responsible marketing practices at Philippine Responsible Marketing Principles event
MANILA, PHILIPPINES – With millions of brands advertising their products to consumers on a daily basis, it is important to…
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Celebrating the Year of Creative Sustainability: adobo Magazine wins Award of Excellence and Top Award at the 21st Philippine Quill Awards
MANILA, PHILIPPINES – True to its mantra of being the “word on creativity,” adobo Magazine has bagged the Quill Award…
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Inside MAD STARS 2025 Day 1: Navigating AI’s promise, limits, and human potential
BUSAN, SOUTH KOREA – Every year, the Republic of Korea, through the Ministry of Culture, Sports and Tourism and the…
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When women’s stories leap into the light: Sunshine team opens up on the risks of investing in young women’s experiences and why it matters
MANILA, PHILIPPINES – Sunshine, a recent sports coming-of-age film, has been making waves in cinemas since its nationwide release. Now…
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We Deliver Joy: Jollibee introduces its all-new delivery app to its digital-first market consumers
MANILA, PHILIPPINES – In the Philippines, convenience isn’t just a perk — it’s an expectation. Food-ordering platforms have become central…
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Good food meets good values: Jollibee and Adarna House bring timeless values to the table with Kids Values Meal
MANILA, PHILIPPINES – Nowadays, children are more focused on digital-based learning, with many provided with gadgets such as cellphones and…
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Beyond the bottle: Coca-Cola TM Category Head Teejae Sonza on marketing as a form of service that creates meaningful human connection
MANILA, PHILIPPINES – Sometimes, the road we choose to walk on takes us down unexpected twists and turns, leading to…
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Remembering Sompat Trisadikun — A light of creativity in Asia
MANILA, PHILIPPINES – The Asian advertising world is in mourning following the sudden passing of Sompat Trisadikun, fondly called “Khun…
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The art of unserious survival: How Gen Z Filipinos’ brain rot humor became the ultimate weapon in a collapsing world
CEBU, PHILIPPINES – After attending BaiCon 2025 in Cebu City from July 18 to 20, 2025, adobo Magazine’s Senior Content…
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Healing through hustle: GCash’s Bayani ng Barangay Rhea Inayan’s journey from battling lupus to becoming one of the biggest GPOs in the Visayas region
BACOLOD CITY, PHILIPPINES – Every person you pass on the street carries a collection of untold stories. Behind the tired…
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Celebrating content, culture, and community: BaiCon 2025 teaches us about the business of influence
CEBU, PHILIPPINES – It’s been a whirlwind of a weekend in the country’s Queen City of the South, with dark…
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‘Don’t be intimidated by the tech and gloss’: Publicis Groupe Philippines CCO Raoul Panes on cracking the gaming culture at Cannes Lions 2025
CANNES, FRANCE – At the 2025 Cannes Lions International Festival of Creativity, Publicis Groupe Philippines and Leo Manila Chief Creative…
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Young Lions, big dreams: Propel Manila’s Maxx Macalinao and Jacob Banog share how it felt to represent the Philippines on the global stage
CANNES, FRANCE – The Cannes Lions International Festival of Creativity may be over, but the excitement still lingers — especially…
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