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Magellan: A voyage beyond hero worship
MANILA, PHILIPPINES – In 2019, the National Historical Commission of the Philippines’ National Quincentennial Committee declared that “Lapulapu” without the…
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Artificial intelligence, natural stupidity: Niño Gupana’s call to embrace imperfection echoes at MAD STARS 2025
BUSAN, SOUTH KOREA – At this year’s MAD Stars Festival, amid the usual buzz around artificial intelligence (AI) and its…
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Gerety Awards 2025: Jurors give a sneak peek into what it’s like in the jury room, and how they chose this year’s winners
MANILA, PHILIPPINES – This year’s Gerety Awards has finally come to a close, with a record participation of 270 judges…
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Blending content with commerce: YouTube Shopping rises as the next game-changer
MANILA, PHILIPPINES – There is something endearing about getting a personal recommendation. From the best gadgets within your budget to…
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Inside the MAD STARS 2025 jury room: Unpacking the best campaigns, trends, and what it takes for a work to go from ‘amazing’ to ‘groundbreaking’
BUSAN, SOUTH KOREA – At MAD STARS 2025 in Busan, held on August 27–29, conversations revolved around one force reshaping…
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Filmex signs off after 45 Years: An end of an era in film production
MANILA, PHILIPPINES – On September 15, 2025, the Philippine advertising and film production industry received bittersweet news: Filmex, one of…
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4AS Philippines celebrates creative excellence and the Alamats of Philippine advertising at the 27th AOY Awards
MANILA, PHILIPPINES – The 27th Agency of the Year (AOY) Awards transformed The Peninsula Manila into a night of pure…
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A match made in heaven: WPP’s Open House perfectly displays human-AI harmony and creativity
MANILA, PHILIPPINES – “We’re not just adopting AI; we’re redefining the agency model. Clients today demand agencies that are not…
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Beyond the desk: How Tagline’s Manila hub reflects its creative engineering culture
MANILA, PHILIPPINES – Today’s workspaces have evolved; they serve a purpose beyond simply being a place to work. It has…
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OMG Philippines plays it forward with CREO, strengthening its hold on APAC’s influencer marketing arena
MANILA, PHILIPPINES – In a digital world where influence has become a currency of connection, Omnicom Media Group (OMG) Philippines…
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Inbrax Worldwide CCO Pancho Gonzales proves how brain rot and absurdity are effective brand connectors at MAD STARS 2025
BUSAN, SOUTH KOREA – At MAD STARS 2025 in Busan, the buzz was all about AI, until Inbrax Worldwide Chief…
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The entertaining power of AI: Ricardo Adolfo on creativity, stories, and machines at MAD STARS 2025
BUSAN, SOUTH KOREA – On a warm Wednesday afternoon in late August 2025 in Busan, the energy inside the Mad…
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So you want to be a copywriter
KUALA LUMPUR, MALAYSIA – Hands up everybody who wants to be a Copywriter! *Cricket sounds* Thought so. Advertising was and…
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