PHILIPPINES – JUNE 2011 – The Philippines’ biggest fashion and lifestyle retail brand Bench has partnered with disruptive advertising agency TBWA\ Santiago Mangada Puno. The entire Bench business was awarded without a pitch. Blue Bottle was the incumbent agency
According to a statement from the agency, the partnership is in line with Bench’s local and global expansion: "Having created some of the edgiest and most award-winning ads of the past decade, as well as having a strong digital leg, TBWA is a fitting agency for the fashion-forward local brand. The agency is happy and excited with the collaboration, adding to its impressive list of lifestyle partners yet another gem."
The first ad from the collaboration, which seems to allude to a certain international singer-songwriter, appeared last week.
