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Brand & Business: Bud Communications expands in SEA following a surge in demand from challenger tech brands

SINGAPORE – Award-winning technology PR and marketing agency, Bud Communications has recently welcomed a flurry of seven global and regional businesses into its roster of challenger technology clients.

The new clients deepen Bud’s expertise across both consumer and B2B sectors into fintech, gaming & esports, ecommerce, and adtech.

New clients include WPP-owned GroupM‘s outcome media specialist, Xaxis and Gaming and esports company, AdColony, both following a competitive pitch and covering Southeast Asia, India, Australia and New Zealand. Also joining Bud’s portfolio are sneakers & streetwear platform, Ox Street, the Dutch Blockchain Coalition’s joint venture with Singapore, media intelligence company, CARMA Asia, RFID technology company specialising in NFC wearables, ISBC and gaming & esports streaming company, Yugen.

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Commenting on the new partnership, AdColony, Senior Vice President APAC, Tom Simpson said “The gaming and esports space is incredibly dynamic and diverse across Asia Pacific, so we’re looking for a partner that brings the same playful challenger thinking and strategic mindset as us to positioning AdColony at the intersection of brands and consumers. We’re confident we’ve found exactly that with the team at Bud.”

Bud Communication’s Founder and Managing Director, Oliver Budgen

Bud Communication’s Founder and Managing Director, Oliver Budgen described the new normal accelerating demand for communications. As challenger brands take advantage of accelerated disruption, more international tech players are shifting their attention towards Southeast Asia as the centre of gravity for innovation and technology adoption. At the same time, competition has never been more fierce, and we’ve seen how those brands that articulate a vision, mission and value proposition stand to gain a massive competitive advantage over those who don’t.

“Focus is key for us at Bud, and partnering with brands who share our vision and values – together with a healthy appetite for challenger thinking – is what we’d attribute to our growth so far.”

In April, Bud Communications was recognised by PRCA APAC as Small Consultancy of the Year and finalists for Best Technology Campaign and Best B2B Campaign. Most recently they were shortlisted for Agency of the Year awards by both Marketing Magazine’s #AOTYAwards and PRWeek Asia.

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