CANNES – The Product Design Lions celebrate creativity that fuses form and function. Entries need to demonstrate aesthetics that are inseparable from application; that is work that blurs the line between a product’s beauty and utility by achieving both.
The Grand Prix in Product Design Lions at the 65th Cannes Lions International Festival of Creativity has been awarded to ‘Kingo’ from Colombia by Ogilvy Colombia, Kingo Energy, and Ogilvy Guatemala on behalf of energy company Kingo.
With more than 13 billion people globally without access to energy and alternative sources such as solar energy still being expensive, a solution was proposed by the entrant companies to address this dilemma. Together with energy company Kingo, a unique prepaid solar energy kit combining hardware, software, and commercial innovation was created to unlock worldwide access to clean energy. The kit contains a portable generator and software called Ant, which makes it possible to sell solar energy at any corner store.
The technology does not need an internet connection, and the prepaid model allows customers to purchase electricity based on their consumption and their budget.
Only one Gold Lion was bequeathed, going to the Netherlands for ‘Futurecraft 4D,’ created by adidas for adidas.
Of the five Silver Lions awarded in Product Design Lions, two went to Asian entries. ‘Blink to speak’ by TBWA\India for Asha Ek Hope Foundation, added this to its Lions Health Grand Prix for Good and the Gold Lion it earned in Pharma Lions. ‘Pride Jersey’ by TBWA\Hakuhodo for AIG earned Japan the other Silver Lion.
Six Bronze Lions were given for a total of 13 metals in Product Design Lions awarded.
The complete list of Product Design Lions winners is here: