CANNES – Asia’s Direct Lions shortlisted entries were spread relatively evenly across a few countries at the Cannes Lions International Festival of Creativity.
‘The IKEA Human Catalogue’ by IKEA Southeast Asia Singapore for IKEA earned a shortlist each in Retail and Use of Social Platforms. The third Singaporean entry that was shortlisted went to Ogilvy Singapore’s ‘French Film Festival in Fort Worth’ for Alliance Francaise de Singapour in Use of Broadcast.
Ogilvy Mumbai’s ‘Vodafone Sakhi’ for Vodafone India was shortlisted in Corporate Social Responsibility (CSR)/Corporate Image, while FCB India Mumbai’s ‘Sindoor Khela – No conditions apply’ for Times of India was shortlisted two times. Once in Single Country Campaign and another for Low Budget/High Impact Campaign.
TBWA\Hakuhodo Tokyo was shortlisted in Corporate Social Responsibility (CSR)/Corporate Image for ‘Pride jersey’ for client AIG while the other shortlisted entry from Japan in Direct Lions went to Ogilvy & Mather Japan in Media/Entertainment for ‘Make it Metal’ for client Sony Music Labels (Japan) Inc.
South Korea was represented by Cheil Worldwide’s ‘The Frame Gallery’ for Samsung Electronics in Experience Design while Pakistan earned a shortlist via BBDO Pakistan Lahore for ‘The Bridal Uniform’ on behalf of client UN Women in Low Budget/High Impact Campaign.
The complete list of Direct Lions shortlisted entries is here: