ASIA-PACIFIC – SINGAPORE, APRIL 16, 2012: Effective Measure, the leading provider of digital media planning solutions in emerging, recently reported an emerging category of Southeast Asian (SEA) LinkedIn users called the “Networking Consumerist”.
This adventurous demographic enjoys trying out new trends and impulse shopping, making this audience segment an important catalyst for developing markets.
Effective Measure SEA Regional Director, Dinesh Arasaratnam, said, “The Networking Consumerist makes a good product ambassador, as he or she is likely to promote up and coming brands, be it B2B or B2C brands, to friends and peer groups. On a broader scale, the Networking Consumerist is potentially an important catalyst for further economic development in SEA’s emerging markets.”
The Networking Consumerist is broken down into three personas: the “Salesperson” (persuasive communicators) with a 30.4 percent share in LinkedInTM’s SEA’s emerging markets audience profile; the “Early Adopter” (risk takers keen on being the first to try new things) at 32.9 percent; and the “Free Spender” (impulse buyers of consumer products) at 23.7 percent.
A significant portion of this audience had higher incomes compared to the average SEA Internet user, notably segments that earned US$2,000-3,000/month and US$10,001-15,000/month.
“With almost two-thirds of the audience active on mobile Internet, organizing professional networking events based on geo-location should generate great results on LinkedIn™. Similarly, consumer brands looking to engage with this segment should incorporate mobile apps to help consumers purchase products quicker in the shortest time possible,” concluded Arasaratnam.
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For per country data, an interview request with a trend technologist or more information, contact Effective Measure Marketing Executive, Sheeda Cheng at +61 9023 9003 or at media@effectivemeasure.com
