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McCann New York, McCann Worldgroup Mumbai, TBWASantiago Mangada Puno, Ogilvy Germany receive an ACT Responsible Cannes Tribute 2017 in recognition of their outstanding work supporting good causes

CANNES – The ACT Responsible Cannes Tributes is a recognition given through public votes to outstanding works for good causes. These are not awards in the literal sense: they have not been selected by a jury, but have been singled out by people. These trophies and certificates act as symbolic tributes to the agencies that have given their talent and creativity to make our world a better place.

Voting took place from June 17th to June 22nd, at the Cannes Lions Exhibition (1 vote = 10 points) as well as online (1 vote = 1 point). It was divided into 4 themes:  Education, Planet, Human Rights and Solidarity. The public vote promotes the favorite campaigns and helps increase their visibility.


Over 6.556 votes were cast this year, both on site and online. The 12 Tributes (3 per theme) are:

Favorite: McCann New York – Fearless Girl for State Street Global Advisors
2nd Favorite: Y&R Amman – Open Helmet for Jordan Insurance Company
3rd Favorite: VML South Africa – #IAmMuslim for PASSOP

Favorite: TBWA\Santiago Mangada Puno – Dirty Watercolor for ABS CBN Lingkod Kapamilya Foundation Inc.
2nd Favorite: Advantage Y&R – African Trash Masks for Greenpeace Africa  
3rd Favorite: DDB Uruguay – 20,000 hectares of forest for Dirección Nacional de Bomberos  

Human Rights 
Favorite: Ogilvy Germany – Help Us Help Them for Amnesty International
2nd Favorite: Grey Dusseldorf – Open your eyes for Terre des Femmes
3rd Favorite: Republica – No Fear for Amigos for Kids 

Favorite: McCann Worldgroup Mumbai – There’s always room for more adopt for World For All
2nd Favorite: DDB Argentina – Donate lifetime for FATH
3rd Favorite: Publicis Amsterdam – Depression mutilates the mind for Ministry of Health Welfare and Sport.

Out of the 1,180 campaigns identified since June 2016 in the ACT Responsible database, 380 were shortlisted to be part of the exhibition and 93 campaigns were showcased in the exhibition (12 in the Planet theme, 37 in Education, 28 in Solidarity and 16 in Human Rights). The 2017 exhibition gathered work from 72 agencies spreading across 32 countries.
Click here for a previous adobo feature on Dirty Watercolor by TBWA\Santiago Mangada Puno.

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