SINGAPORE – Southeast Asia’s largest super app Grab today announced that it has appointed MediaDonuts, a digital media and ads technology company operating across EMEA and APAC, as an official sales partner for Grab’s advertising business unit, GrabAds, in the Philippines, Thailand and Vietnam.
Through this partnership, the MediaDonuts – GrabAds team extends strategic planning & media buying support locally to all marketers and advertisers looking to leverage this unique capability of the platform. The local team will work hand in hand with Grab’s regional and in-market teams to offer the best of regional and local insights and learnings for their clients.
Grab’s in-app advertising platform offers a non-intrusive and high-quality ads experience for users as well as a brand safe environment for advertisers; to meaningfully engage with customers through highly relevant messages based on their real-world behaviors. The strength of GrabAds platform is the wide user base, with the Grab App downloaded in more than 166 million mobile devices. Since the GrabAds business launched in 2018, it has evolved from fleet ads (car wraps) to in-car sampling with digital remarketing capabilities and innovative in-app ads, including those that when viewed, enable consumers to earn and redeem rewards.
“We are very excited to announce our partnership with Grab in the Philippines, Thailand and Vietnam and look forward to help brands engage with Grab’s unique & highly engaged audiences” said Pieter-Jan de Kroon, Managing Partner of MediaDonuts. “We have seen how brands have benefitted from using the GrabAds platform and we hope with this development, we can make this experience available to more marketers in each of our partner countries”.
On the future outlook, Pieter-Jan de Kroon said, “Grab is a forward looking company, that is continuously innovating to improve the quality of life of its users by offering a great in-app experience and wide range of services that go way beyond transportation. The rich audience data based on real-life behaviors derived from different touchpoints from the transportation to food services combined with a rewarded ads experience makes GrabAds a compelling platform to connect with audiences in a relevant way, driving high returns on advertising spend regardless of campaign objectives. We are confident this will resonate well with advertisers everywhere.”
Ken Mandel, Regional Head of GrabAds, Grab, said: “We are pleased to be able to partner with innovative ad tech companies like MediaDonuts to spearhead the most effective ways to engage users online. With our partnership, businesses and brands will be able to leverage our user insights and the Grab ecosystem to better target their customers, improve their visibility to further their business objectives.”