HONG KONG – OMD Hong Kong, part of Omnicom Media Group, has partnered with Fusion Ltd., an e-commerce enabler in a move to offer “e-tailing solutions” for clients who want to integrate their online and offline retail space. The strategic partnership was announced through a joint event “Power Your Business with Data-Driven Content & E-Tailing Technology” held last week in Hong Kong.

The partnership sees OMD Hong Kong become the exclusive partner of FUSION Ltd, within the advertising agency space, with OMD HK clients having exclusive access to FUSION’s multi-platform e-tailing solutions in addition to collaborating on media innovation initiatives.

“Hong Kong’s marketers are able to create engaging and innovative campaigns, yet they often find it hard to close the sales loop. The goal of the partnership is to integrate OMD’s digital and offline media planning expertise with FUSION’s consumer-friendly e-tailing solutions to help clients drive business growth,” said Deric Wong, CEO, OMD Hong Kong. “By addressing the common barriers of e-commerce adoption, we wanted to enable more Hong Kong advertisers to adopt e-business through their media investment, which will impact the digital transformation of Hong Kong, positively.”

Wally Wong, co-founder of FUSION ltd., a member of the EXPERT Group on E-Commerce for the HKSAR Government, and former mentor of Google Startup Programme (EYE), commented, “I understand the pain points Hong Kong marketer’s face when tapping into e-commerce as prior to launching my startup, I ran teams across different functions in global payments and big data focused organisations, where I have witnessed the struggles of marketers with regards to e-commerce adoption. The initial investment and the protocols around IT, legal and compliance, make it difficult for marketers to move their organization into an e-business model. With FUSION’s e-tailing solutions, we take away marketers’ operational hindrances and allow them to truly embrace the merits of e-commerce. Partnering with OMD will enable us to better embrace the advertising ecosystem and create solutions that will better fit marketers’ needs.”

The alliance is effective immediately.