Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Brand & Business: InMobi collaborates with The Trade Desk to expand access to the pulse brand lift solution for marketers
MELBOURNE, AUSTRALIA — InMobi, the world’s leading marketing cloud, announced the availability of the services of its mobile-first consumer intelligence…
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Fashion: H&M goes beyond the rainbow with emotional, tech-driven Pride campaign
MANILA, PHILIPPINES — H&M launches the “Beyond the Rainbow” campaign on June 1, 2021 in support of the LGBTQIA+ community…
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Events: Get ready for a creative awakening in the upcoming Gerety Jury Insights from Singapore
SINGAPORE — The 2021 Executive judging sessions are about to begin followed by live jury panel discussions around the world.…
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People: Ayzenberg Group names Victor Parker as first-ever Director, Corporate Communications
CALIFORNIA, USA — Victor M. Parker II joins Ayzenberg Group as Director, Corporate Communications. Parker will oversee and celebrate the…
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Campaign Spotlight: For Girls by Girls: Kotex Fights Against Period Stigma By Starting Unfiltered Conversations On Periods
MANILA, PHILIPPINES — Every day, 800 million women, girls, nonbinary people, and trans men around the world menstruate. Whether it…
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People: Jason Romeyko is inducted as the newest member of the Golden Drum Hall of Fame
LJUBLJANA, SLOVENIA — Golden Drum welcomes Jason Romeyko as the newest member of the Golden Drum Hall of Fame, a…
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Events: Impact to host Partnerships Experience 2021 to educate marketers on the growing partnerships industry
SYDNEY, AUSTRALIA — Impact, the global leader in partnership automation, today announced that it will host Partnerships Experience 2021 (PX…
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Campaign Spotlight: BACON Production’s Martin Werner directs new emotional campaign for Tele2
COPENHAGEN, DENMARK — The idea of going on a boat vacation with your father, his new girlfriend and her son…
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New Business: Philips selects Omnicom Group as global integrated creative, media and communications agency partner
SINGAPORE — Royal Philips (NYSE: PHG; AEX: PHIA), a global health technology leader, has selected Omnicom Group Inc. (NYSE: OMC),…
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Insight: Zenith forecast predicts alcohol adspend to beat market with 5.3% growth in 2021 as hospitality opens up
SHANGHAI, CHINA — Alcohol adspend in 12 key markets* will grow by 5.3% in 2021, ahead of the 4.9% growth…
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Brand & Business: The Creative Engagement Group recognised among the 100 Best Large Companies to Work For 2021
LONDON, UK – The Creative Engagement Group (TCEG), a division of international healthcare and communications group Huntsworth, has been listed…
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New Business: Tonic Worldwide bags integrated digital mandate for Pure Nutrition
MUMBAI, INDIA — Following a competitive multi-agency pitch, Tonic Worldwide, a digital-first creative agency, has bagged the integrated digital mandate…
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Esports: TUMI unveils its first-ever professional Esports collection and partners with The Apprentice: ONE Championship Edition to launch it to the Esports community
HONG KONG – TUMI, the leading international travel, lifestyle, and performance luxury brand, recently unveiled its first-ever pro-level Esports line of…
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