Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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Brand & Business: Dentsu International launches Sports Marketing Unit in India, appoints ex-cricketer Anand Yalvigi as Director
MUMBAI, INDIA – Dentsu International has announced the launch of its sports marketing unit in India. The launch is supported by Dentsu Sports International (DSI) –…
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Brand & Business: Verizon Media rolls out Next-Gen Solutions for the future of ID-less advertising in Southeast Asia
SINGAPORE – Verizon Media today announced the roll-out of its Next-Gen Audiences and Next–Gen Buying in Southeast Asia, the first two tools from its newly introduced Next–Gen Solutions suite. This…
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Brand & Business: Unilever to acquire Paula’s Choice skincare
LONDON, UK – Unilever today announced it has signed an agreement to acquire leading digital-led skincare brand Paula’s Choice from…
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Brand & Business: Dentsu joins the World Business Council for Sustainable Development (WBCSD)
TOKYO, JAPAN – Dentsu Group Inc. (Tokyo: 4324; ISIN: JP3551520004; President & CEO: Toshihiro Yamamoto; Head Office: Tokyo; Capital: 74,609.81 million…
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Brand & Business: InMobi collaborates with The Trade Desk to expand access to the Pulse Brand Lift Solution for Marketers
SINGAPORE – InMobi, the world’s leading marketing cloud, announced the availability of the services of its mobile-first consumer intelligence platform – InMobi Pulse, on…
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Insight: Twitter Korea and K-pop Radar unveil study analyzing K-Pop stars’ usage of the platform
SEOUL, SOUTH KOREA — Twitter, together with K-pop Radar, analyzed K-pop stars’ use of Twitter for the first time and…
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New Business: Taproot Dentsu bags creative mandate for Lenovo’s upcoming campaign
MUMBAI, INDIA – Taproot Dentsu, the creative agency from the house of dentsu India, has been awarded the creative mandate for…
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New Business: GOQii partners with Leo Burnett to kickstart a health movement in India
MUMBAI, INDIA — GOQii, the smart tech-enabled preventive healthcare platform has partnered with Leo Burnett India to handle its strategic…
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Brand & Business: Lotame Panorama ID continues to win industry support with PubMatic, MediaMath partnership
NEW YORK, USA —Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into…
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Brand & Business: Serviceplan Italy collaborates with Community and other partners on launch of “PurPle – The Science of Why”, a new competence hub dedicated to sustainablity
MILAN, ITALY — In Italy, as in all of Europe, the ESG (Environmental, Social and Governance) issue is and will…
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Brand & Business: Bud Communications expands in SEA following a surge in demand from challenger tech brands
SINGAPORE – Award-winning technology PR and marketing agency, Bud Communications has recently welcomed a flurry of seven global and regional businesses…
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New Business: BBDO Singapore named advertising agency of record for Audi Singapore
SINGAPORE – BBDO Singapore has won a 3 year partnership with Audi Singapore. As the appointed AOR, BBDO will be tasked…
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Insight: Hybrid, human, highly-rated: new dentsu research reveals major shift in consumer preferences by 2030
MANILA, PHILIPPINES — Increased dependence on technology, new concepts of identity, demand for real experiences, and a rise in consumer…
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