Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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New Business: Yellophant Digital bags the integrated digital mandate for Mezaya
MUMBAI, INDIA – Yellophant Digital, an alliance of Merge Infinity Global, won the integrated digital mandate for Mumbai’s authentic Turkish…
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Brand & Business: TBWA\India launches Weapon – Its data practice
MUMBAI, INDIA – TBWA\India launches “Weapon” – the data practice designed to solve key growth problems and challenges CEOs grapple…
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New Business: iProspect India wins AU Small Finance Bank’s digital mandate
MUMBAI, INDIA – iProspect, the digital-first end-to-end media agency from the house of dentsu India, has won the digital mandate for…
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Brand & Business: Hakuhodo acquires Russian digital creative agency Ailove Digital
TOKYO, JAPAN – Hakuhodo Inc., Japanʼs second largest advertising company, is pleased to announce that it has acquired a majority…
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Brand & Business: Droga5 expands global footprint with opening of office in Japan
NEW YORK, USA – Accenture today announced the expansion of Accenture — part of Accenture Interactive — with the opening…
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New Business: Happiness Saigon partners with Vietnam’s first 100% electric vehicle manufacturer, Dat Bike
SAIGON, VIETNAM – Dat Bike is a brand breaking convention, as Vietnam’s first completely electric vehicle manufacturer. In their first…
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New Business: Publicis Worldwide India wins integrated creative mandate for Godrej ProClean
MUMBAI, INDIA – After a hotly contested pitch, Publicis Worldwide India has been chosen by Godrej Consumer Products Ltd. (GCPL)…
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New Business: Chimp&z Inc wins digital marketing mandate for Astral Limited
MUMBAI, INDIA – Chimp&z Inc, the digital advertising agency from the house of Merge Infinity was awarded the digital mandate for…
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Brand & Business: Unilever to introduce recyclable toothpaste tubes
LONDON, UK – Unilever’s oral care brands including Signal, Pepsodent and Closeup have announced plans to convert their entire global…
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New Business: Australian Government awards master media contract to UM
CANBERRA, AUSTRALIA – The Australian Government has awarded a three-year extension of its Master Media Agency contract to Universal McCann (UM).…
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People: Ogilvy names Liz Taylor Global Chief Creative Officer
NEW YORK, USA — Ogilvy today announced that Liz Taylor has been named Global Chief Creative Officer. For over two…
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Brand & Business: IKEA brings back LGBT+ rainbow flag FRAKTA bag to mark IDAHOBIT and LGBT+ Pride month
LONDON, UK – IKEA is selling two LGBT+ rainbow flag versions of its iconic FRAKTA bag to celebrate the International Day…
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New Business: Accenture and Shiseido establish joint venture to accelerate Shiseido’s digital transformation
TOKYO, JAPAN — Accenture (NYSE: ACN) and Shiseido are establishing a joint venture to accelerate Shiseido’s digital transformation as part…
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