Global News
Don’t get left behind—be in the know of all media industry news around the world. adobo Magazine brings you the latest happenings and trends from the exciting world of international advertising. Scrape beyond the surface and uncover the captivating stories that shape the industry. From groundbreaking campaigns to brand updates to industry awards, our curated articles will keep you informed and inspired. We analyze global advertising news so you can process them in bite-sized pieces.
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People: UK-based director duo That Jam, Joe Beverley and Samuel Hurlock, joins Electriclimefilms
SINGAPORE — Electriclimefilms welcomes UK-based director duo That Jam, made up of Joe Beverley and Samuel Hurlock, to the EL family,…
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Media: SES satellites launches free-to-air satellite channel fight COVID-19 by delivering reliable, informative content
LUXEMBOURG — Millions of households across Africa, Europe, and Asia-Pacific will be able to access a free-to-air TV channel via SES…
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New Business: DDB Mudra South bags creative mandate for Gem Paints
MUMBAI, INDIA — Gem Paints, one of Southern India’s leading manufacturer of paints and coatings has awarded its creative duties…
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Insight: WARC Future of Strategy report reveals key role of strategists in pandemic response
LONDON, UNITED KINGDOM — Twenty-six percent of respondents surveyed have seen headcounts decreased, and a further 18% were expecting them…
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Insight: Rakuten Advertising Report highlights Chinese shoppers will increase holiday spend in second half of 2020
SINGAPORE — According to new research from Rakuten Advertising, the global provider of advertising technology and consumer insights, 87% of consumers…
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New Business: Serviceplan Spain beats 10 other agencies in pitch to win Valencia Region Tourism account
VALENCIA, SPAIN — Turisme Comunitat Valenciana has awarded its communication account to Serviceplan Spain, who will be responsible for national and…
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Events: AD STARS 2020 Awards receives over 20,000 entries on its fourth year #ADSTARS2020
BUSAN, SOUTH KOREA — AD STARS has received 20,028 entries from 60 countries to this year’s awards, with an increase in entries…
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Digital: Rakuten Viber adds message emoji reactions feature to Viber Communities
MANILA, PHILIPPINES — In the era of COVID-19, face-to-face communication is a rarity. The pandemic has relegated us to virtual…
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Intelligence: Dentsu’s latest report reveals a fifth of Gen-Z deactivate social media to protect data and wellbeing
MANILA, PHILIPPINES — The latest Digital Society Index (DSI) survey, by global media, digital and creative communications agency Dentsu Aegis…
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Insight: W7Worldwide publishes post lockdown digital PR guide to help companies hit the ground running again
JEDDAH, SAUDI ARABIA — In response to the vast rise in internet and social media usage during the COVID-19 pandemic, W7Worldwide…
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Campaign Spotlight: Teaser campaign drives excitement for Samsung Galaxy Unpacked event
SINGAPORE — Today, a new advertising campaign, created by a partnership between creative agency Eleven and socially-led agency We Are…
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Campaign Spotlight: Burger King, We Believers, and Pickle Music release ‘Cow’s Menu’ campaign
NEW YORK, USA — Burger King’s latest campaign, “Cow’s Menu” highlights its burgers’ main ingredient, talking about how cows release methane…
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New Business: BonusLink taps PHD Malaysia as integrated media agency, set to create emotional affinity with consumers
KUALA LUMPUR, MALAYSIA – Following a competitive media review, BonusLink, Malaysia’s premier consumer rewards program, has appointed PHD Malaysia and its…
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