The Spikes Asia 2019: Festival of Creativity has announced Nike as the recipient of the highly coveted Advertiser of the Year award ahead of the awards night coming up next week. This award is the highest accolade that recognizes brands for their campaigns’ creativity and innovations in Asia.
Nike has consistently demonstrated groundbreaking creativity — no matter the country, Nike has produced campaigns that understand the context of its audiences, which makes their works effective.
Speaking on the announcement, PT Black, Senior Director, Integrated Media and Strategic Brand Partnerships for Nike Greater China, said, “Winning Advertiser of the Year at Spikes Asia is great recognition of our continued effort to deliver innovative products, experiences and services to inspire athletes. It’s been a great year of creativity for us in this very dynamic region and across the world powered by our amazing team across the region. We would also like to thank all the partners that have worked with us who we know put in a level of passion that goes well beyond what the job description asks for.”
Nike has won 13 Spikes since 2016: 9 Bronze, 2 Silver and 2 Gold Spikes in Film and Digital Craft. Some of Nike’s winning works include: Nike Hyper Court which combines the physical and the digital by providing a digital training platform for those who want to improve their skills in basketball; and Run It, which is a music video that shows how modern South Korea challenges gender roles and cultural stereotypes in relation to sports.
Commenting on Nike receiving the Advertiser of the Year award, Festival Director of Spikes Asia, Joe Pullos, said, “We’re delighted to honour Nike with the coveted Spikes Asia Advertiser of the Year award, it’s so well deserved. Nike is synonymous with purpose-driven creativity that engages audiences at scale and it’s fantastic that we’re able to celebrate them for continually excelling in creative marketing and communications in the APAC region.”
Nike will be accepting its well deserved Advertiser of the Year Award onstage at the Awards Show on September 27, the last day of Spikes Asia 2019: Festival of Creativity.
adobo magazine, the Word on Creativity, is an official media partner of Spikes Asia 2019 Festival of Creativity.