Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
Join the adobo Creative Network today.
-
As an initial skeptic, here’s what DDB Philippines’ Anna Chua-Norbert now thinks of Cannes Lions 2024
CANNES, FRANCE — Attending the Cannes Lions Festival of Creativity is a unique experience for everyone. As the most prestigious…
Read More » -
DoubleVerify drops 2024 Trends report with focus on APAC insights: AI-powered ad fraud, brand suitability, and more
MANILA, PHILIPPINES — DoubleVerify (DV), the leading software platform for digital media measurement, data, and analytics, today released its DV…
Read More » -
Playground xyz highlights the importance of unlocking the power of attention in ad campaigns
SINGAPORE — Playground xyz, the leading attention measurement and optimization platform (and a part of GumGum), announced the results of…
Read More » -
Ethical use of AI will make or break customers’ perception of businesses, according to Twilio’s Personalization report
SAN FRANCISCO, USA / MANILA, PHILIPPINES — Twilio, the customer engagement platform that drives real-time, personalized experiences for today’s leading…
Read More » -
ACI Worldwide shares real-time payment growth in the Philippines as more Filipinos convert to digital transactions
MANILA, PHILIPPINES — Real-time payment transactions in the Philippines posted a 24% year-on-year growth in 2023, with transaction volume reaching…
Read More » -
One year later: MullenLowe Treyna’s Paulo dela Rosa and Adrian de Guzman on Right to Care’s lasting impact
MANILA, PHILIPPINES — Historically, the Philippines has always been one of the more traditional countries in the world, with its…
Read More » -
Bumble reveals LGBTQ+ singles’ preference on making connections online
MANILA, PHILIPPINES — Bumble, in partnership with Pride PH, the widest national Pride network of Philippine LGBTQ+ organizations and individuals,…
Read More » -
Mahalaga ang kababaihan: Here’s what went down at our Pride 2024 adobo SheCreative session
MANILA, PHILIPPINES — If there was one thing we learned from all the luminous queer creatives who graced the stage…
Read More » -
The gay card: What brands get wrong at Pride and how they can move beyond rainbow-washing
MANILA, PHILIPPINES — “Gay is good,” read a placard by Frank Kameny at the very first Pride March in New…
Read More » -
David Guerrero shares his thoughts on Elon Musk and WPP’s ‘Exploring the New Frontiers of Innovation’ session
CANNES, FRANCE — BBDO Guerrero Creative Chairman David Guerrero shared his thoughts with adobo Magazine on an exclusive piece on…
Read More » -
Deepak Chopra details AI’s role in the nine-step creative process
CANNES, FRANCE — New age guru and alternative medicine advocate Deepak Chopra shared his unique insights into creativity and AI’s…
Read More » -
McCann Worldgroup’s Cannes Lions Ascending Asia report highlights culture, collectivism, and tech-mindset
CANNES, FRANCE — McCann Worldgroup has launched its latest Truth Central Study, The Truth about Ascending Asia, at an event…
Read More » -
The Philippines ranked at the bottom of a global creative thinking test. How do we fix this?
MANILA, PHILIPPINES — The Philippines ranked 61st out of 64 in Creative Thinking in the latest results of the Programme…
Read More »
