Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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‘Brands now better understand how to tap into the behaviors and needs of gamers,’ says Malcolm Poynton at D&AD 2024
LONDON, UK — Before the 2024 D&AD Awards came to a close on May 22, Angel Guerrero, Founder, Owner, and…
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Thomas Hongtack Kim on this year’s Kidlat Awards: ‘The overall quality of the work far exceeded my expectations’
SEOUL, SOUTH KOREA — Thomas Hongtack Kim, Founder of 2g, Chief Creative Officer of Paulus, and a member of the…
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Dentsu’s landmark research highlights future consumer trends and AI integration
TOKYO, JAPAN — Creative network Dentsu has released its landmark global study, Consumer Vision 2035: The Era of the Insight-to-Foresight Pivot,…
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D&AD Julie Kang on public relations: campaign buzz should contribute to brand’s values
LONDON, UK — Ahead of the awarding ceremony of the D&AD, adobo Magazine President, Founder, and Editor-in-Chief Angel Guerrero sat down with…
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Gamer study sets the record straight on what Gen Z thinks of advertising, brands and influencers
NEW JERSEY, USA — The “ZBD Gen Z Gamer Study,” based on a survey of over 2,000 Gen Z gamers in…
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‘Beyond the Headphones’ reports growth of podcast listenership
MANILA, PHILIPPINES — A study reveals more Filipinos are now tuning in to podcasts. “Beyond the Headphones: The Portrait of…
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Gen Z employees twice as likely to bend the rules or engage in workplace misconduct, says LRN study
SINGAPORE — A new report by ethics and compliance (E&C) company LRN Corporation has found that nearly a quarter (23%)…
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Theseus Chan on the D&AD 2024 Book Design category: ‘I just thought there’s not enough risk taking’
LONDON, UK — On the second and final day of its festival in Southbank Centre, London, D&AD 2024 is all…
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D&AD Entertainment Jury President Jureeporn Thaidumrong on entertaining ads and long term impact
LONDON, UK — Before the D&AD Ceremony commences and the winners are announced on May 22 at Southbank Centre, London,…
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New WARC and TikTok study reveals 20% boost in brand recognition via short-form video
SINGAPORE — Fragmented media consumption and rising advertising costs make it harder for brands to reach and connect with audiences. Increasingly, advertisers…
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Meltwater report reveals more than half of APAC social media teams see AI as important in 2024
SINGAPORE — The APAC edition of Meltwater’s State of Social Media 2024 report found that more than half of APAC businesses (55%)…
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Philippine Financial Industry Pride highlights advances in LGBTQ+ workplace policies in 2024 Inclusion Report
MANILA, PHILIPPINES — The Philippine Financial Industry Pride (PFIP) unveiled its 2024 LGBTQ+ Workplace Inclusion Report on April 30 at…
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Effie Worldwide reveals human factors key to marketing effectiveness
NEW YORK, USA — The most important factor driving effectiveness in marketing isn’t data or AI but human qualities and…
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