Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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Philippine Financial Industry Pride highlights advances in LGBTQ+ workplace policies in 2024 Inclusion Report
MANILA, PHILIPPINES — The Philippine Financial Industry Pride (PFIP) unveiled its 2024 LGBTQ+ Workplace Inclusion Report on April 30 at…
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Effie Worldwide reveals human factors key to marketing effectiveness
NEW YORK, USA — The most important factor driving effectiveness in marketing isn’t data or AI but human qualities and…
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Season Pass explores the rising value of thrifting ahead of the Good Old Days flea market weekend
MANILA, PHILIPPINES — In recent months, the narrative surrounding the Philippines’ thrift and upcycling fashion scene has turned towards concerns…
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Partnerships and collaborations revealed as top ad strategy in APAC, according to WARC Rankings
LONDON, UK — A new report is released by WARC Creative summarizing key insights from winning campaigns executed in Asia Pacific that…
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Leo Burnett, UST Business School, and Zenith Australia study reveals Australians’ perspectives on brand good
SIDNEY, AUSTRALIA — Creative agency Leo Burnett Australia has released part one of “The Good Study 2024,” in partnership with…
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Philippines’ burgeoning pet culture is shifting lifestyles – and it’s creating ‘paw-some’ opportunities
MANILA, PHILIPPINES — Vero Philippines Regional Editor Charmaine de Lazo is taking a closer look into the booming pet culture…
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GrabAds and Kantar predict retail media network ad spend in Southeast Asia to reach US$4.7 billion by 2030
SINGAPORE — Advertising spending on Retail Media Networks (RMNs) in Southeast Asia is projected to hit US$4.7 billion by 2030,…
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Leading with empathy: Tats Cruz as Publicis Groupe Philippines’ new Chief Creative Agencies Officer
MANILA, PHILIPPINES — Publicis Groupe Philippines (PGP) strengthens its “Power of One” promise with the promotion of Tats Cruz to…
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You can help save the Earth by making better campaigns
MANILA, PHILIPPINES — In late 2023, Sir John Hegarty, Founder of BBH and founding shareholder of Saatchi & Saatchi, penned…
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Dentsu’s youth research unit Wakamon shares insights from latest whitepaper, decodes the evolution of friendships
SINGAPORE — Dentsu is pleased to launch its latest whitepaper, “Exploring Future Insights,” a comprehensive study on the evolving concept…
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adobo SheCreative: How to sustain creativity according to The Misfits Camp Founder and Chairmom Merlee Jayme
MANILA, PHILIPPINES — Sustaining creativity is not an easy job. For The Misfits Camp Founder and Chairmom Merlee Jayme, that…
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Dentsu Singapore’s Uma Ranganathan on navigating live commerce for FMCG brands
Uma Ranganathan SINGAPORE — In the booming and ever-evolving era of ecommerce, live selling has started to gain traction across…
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Filipino consumers rank highest in demanding brand transparency when it comes to AI, Twilio study reports
MANILA, PHILIPPINES — Businesses are successfully using artificial intelligence (AI) to power more personalized, intelligent interactions with their customers, but…
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