Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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What advertisers need to know about winning at Cannes Lions: brand building, creative excellence, and rising to global standards
MANILA, PHILIPPINES — For advertisers all around the world, winning a Cannes Lions metal is the highest level of recognition…
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Ocean Outdoor Group CEO Tim Bleakley emphasizes measurement importance at World Out of Home Organization Forum
Tim Bleakley LONDON, UK — Ocean Outdoor Group CEO Tim Bleakley put measurement under the spotlight at the World Out of Home…
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Spikes Asia 2024: Ng Tian It on the growing creativity in Audio, and the need for more in Print
Ng Tian It SINGAPORE — There’s a strong contrast between the Radio & Audio and Print & Publishing categories at…
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Spikes Asia Film Jury President Tony Bradbourne on film as a medium, storytelling, and humor
Tony Bradbourne SINGAPORE – “If you don’t have budget, you have to have bravery,” says Spikes Asia Film Jury President and…
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WARC Creative releases this year’s Rankings with the world’s most awarded works and creative companies
LONDON, UK — The WARC Creative 100, the ultimate independent global benchmark of the world’s most awarded campaigns and companies for…
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Social media statistics in Singapore you should know
SINGAPORE — According to Global Finance, Singapore is the 11th most technologically advanced country in the world. With blistering connection…
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Hong Kong’s reputation as a financial hub is shaken after 2023, according to CARMA’s latest study
HONG KONG — Intelligence media provider CARMA has released a new report that analyzes the media coverage and reputation pillars surrounding…
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Creativity is supposed to be genderless. So why does it matter who puts ideas forward?
MANILA, PHILIPPINES — In light of International Women’s Month, digital marketing and PR agency Vero, through its leaders from Vero…
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BBC World Questions asks Filipinos on the most pressing issues of the day
MANILA, PHILIPPINES — Did you know that a fifth of the world’s trade goes through the South China Sea? That’s…
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Ada Lazaro gives Spikes Asia a sneak peek at how McDonald’s approaches Gen Z and cultural marketing
SINGAPORE — With just one week left until Spikes Asia Festival of Creativity 2024, delegates, creatives, and marketers are posed…
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Visa’s 10th annual Consumer Payment Attitudes Study signals Philippines’ move towards cashless society
MANILA, FRIENDS — The cashless wave continues to gain momentum in the Philippines as consumer habits shift away from cash…
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adoboTalks Podcast: Oscar-winning Filipino animator Ronnie del Carmen on ‘Storytelling without a safety net’
MANILA, PHILIPPINES — Ronnie del Carmen never wanted to work in animation, and now he has two Academy Award nominations…
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Here’s what consumers prioritize in Asia, according to WGSN’s latest report: cultural transformation, value-hacking, and more
SINGAPORE — WGSN, the global authority on trend forecasting, has published its annual flagship Asian report, titled “Asia Shopper Priorities…
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