Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
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WARC Media unveils challenges and opportunities for brands in the era of sports media fragmentation
LONDON, UK — At a time when marketers are increasingly reliant on sport for mass reach, the sector faces fragmentation.…
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Dentsu India forecasts a robust growth trajectory for the Indian advertising industry
NEW DELHI, INDIA — Creative agency Dentsu India has unveiled the highly anticipated “Dentsu Digital Report 2024,” an insightful exploration…
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IBM study reveals global consumer dissatisfaction in retail, urges industry to embrace AI innovation
MANILA, PHILIPPINES — As the retail landscape faces mounting pressure from evolving consumer expectations and economic headwinds, a new global…
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System1 Group’s latest report proves that celebrity ads at the Super Bowl remain to be effective and memorable
LONDON, UK — The Super Bowl celebrity trend is accelerating, as a growing number of brands bet their hefty Super…
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Adobe reveals that Singapore consumers are ahead in terms of AI adoption, but brands are falling behind
SINGAPORE — Despite almost half of consumers in Singapore (42%) favoring artificial intelligence (AI)-assisted brand interactions, a new report shows…
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3 Key insights from the Philippines’ top entries at the 2023 YouTube Works SEA Awards
MANILA, PHILIPPINES — The 2023 YouTube Works SEA Awards continues to inspire Filipino brands and creative agencies well into 2024.…
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Meltwater and We Are Social’s Digital 2024 report records 5 billion social media users worldwide
SINGAPORE — Meltwater, a global leader in media, social, and consumer intelligence, and We Are Social, the socially-led creative agency,…
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Latest research by WARC shows highly awarded creative campaigns are significantly more effective
LONDON, UK — Each year, WARC tracks the results of the top regional and global award shows for creativity and…
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Truelogic DX’s latest podcast episode dives into the evolution of the Philippine ‘digital e-conomy’ with Managing Partner Berns San Juan
MANILA, PHILIPPINES — Truelogic Managing Partner Berns San Juan delved into the key findings of Google‘s “e-Conomy SEA 2023,” highlighting…
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Truelogic lists down social media trends to watch out for this 2024
MANILA, PHILIPPINES — Did you know that Meta has launched its first smart glasses with a display? Have you heard…
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Dentsu releases latest ‘Attention Economy’ report with insights from various gaming formats: Twitch, Anzu and Activision Blizzard
NEW YORK, USA — Dentsu announced a new research in partnership with Lumen Research which measured attention across live streaming…
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Vonage suggests AI-enabled tech for good customer experience in Asia Pacific
SINGAPORE — Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation and a part of Ericsson,…
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VML drops 100 consumer spending trends for 2024, cites humanity and connection as key opportunities
SINGAPORE — In a post-Covid world shaped by advancing technology, people are craving authentic human connection more than ever before,…
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