Insight
The media industry involves keeping watch of today’s ever-evolving consumer behaviors, emerging technologies, and innovative campaigns. Stay updated on the changes with the latest marketing insight reports, and keep up with consumer trends, advertising reports, and expert tips on adobo Magazine’s Insight archive.
Join the adobo Creative Network today.
-
Hong Kong’s reputation as a financial hub is shaken after 2023, according to CARMA’s latest study
HONG KONG — Intelligence media provider CARMA has released a new report that analyzes the media coverage and reputation pillars surrounding…
Read More » -
Creativity is supposed to be genderless. So why does it matter who puts ideas forward?
MANILA, PHILIPPINES — In light of International Women’s Month, digital marketing and PR agency Vero, through its leaders from Vero…
Read More » -
BBC World Questions asks Filipinos on the most pressing issues of the day
MANILA, PHILIPPINES — Did you know that a fifth of the world’s trade goes through the South China Sea? That’s…
Read More » -
Ada Lazaro gives Spikes Asia a sneak peek at how McDonald’s approaches Gen Z and cultural marketing
SINGAPORE — With just one week left until Spikes Asia Festival of Creativity 2024, delegates, creatives, and marketers are posed…
Read More » -
Visa’s 10th annual Consumer Payment Attitudes Study signals Philippines’ move towards cashless society
MANILA, FRIENDS — The cashless wave continues to gain momentum in the Philippines as consumer habits shift away from cash…
Read More » -
adoboTalks Podcast: Oscar-winning Filipino animator Ronnie del Carmen on ‘Storytelling without a safety net’
MANILA, PHILIPPINES — Ronnie del Carmen never wanted to work in animation, and now he has two Academy Award nominations…
Read More » -
Here’s what consumers prioritize in Asia, according to WGSN’s latest report: cultural transformation, value-hacking, and more
SINGAPORE — WGSN, the global authority on trend forecasting, has published its annual flagship Asian report, titled “Asia Shopper Priorities…
Read More » -
Kawo releases 2024 B2B Social Media Marketing Research Report
SHANGHAI, CHINA — KAWO, the leading social media management platform in China, has launched its 2024 B2B Social Media Marketing…
Read More » -
4 Filipino creatives share their ‘restart’ hacks for a refreshed and restocked creative mind
MANILA, PHILIPPINES — Whenever we come back from a long break, we all feel the clamor and pressure to start…
Read More » -
We Are Social and Meltwater analyze social media milestones and digital habits worldwide in new report
OSLO, NORWAY — We Are Social, the socially-led creative agency, and Meltwater, a global leader in social and media intelligence, have released Digital 2024,…
Read More » -
Merkle continues Customer Experience Imperatives series with first 2024 installment on the ‘experience economy’
MANILA, PHILIPPINES — Merkle, dentsu’s leading technology-enabled, data-driven customer experience management (CXM) company, has unveiled the first installment of its 2024 Customer…
Read More » -
GoDaddy shares crucial tips for small business growth through online presence
SINGAPORE — Small businesses are embracing digitalization and catering to their customer needs through various online channels. With new technologies…
Read More » -
Brand New Company’s Emile Tanglao on how IP development empowers creatives and businesses
MANILA, PHILIPPINES — If you were to grab Emile Tanglao’s phone from him and scroll through his watch history, you’d…
Read More »
