New BusinessPress Release

Decathlon announces Havas Media Singapore as newest media agency partner

SINGAPORE — Decathlon, Singapore’s biggest sporting goods retailer, has handed its media mandate to agency Havas Media. The account was won after a competitive pitch and the scope of work includes integrated media planning and buying duties across traditional and digital channels. 

“[The] end of 2022 saw us going through a pitch process for the new media agency for Decathlon here in Singapore. Havas Media demonstrated innovative thinking in strategically breaking through this highly competitive landscape and proved strong performance for Decathlon already around the world. Therefore, we are looking forward to this new partnership together in 2023,” expressed Kieran O’Shea, Marketing Director of Decathlon Singapore. 

“Sports has become such an integral part of our lives, especially since the pandemic. As an agency that believes in the benefits of physical wellness, we are truly excited to help Decathlon in its mission to provide Singaporeans with more affordable sporting goods options. Increasing brand awareness and a focus on driving physical and e-store traffic will be key priorities,” added Russell Lai, Chief  Commercial Officer of Havas Media Group Singapore


Founded in 1976, in France, Decathlon makes the pleasure and benefit of sports available for many across the globe by providing world-class products at extremely affordable prices. At Decathlon, innovation is at the heart of all activities: from research to retail, including design, production, and logistics. Its team channels all its energy into developing technical, good-looking, and simple products, always at the lowest possible prices. These products are aimed at all sports enthusiasts, from beginners to experts, and are sold exclusively at Decathlon.  

The account is effective immediately.  

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