New Business
As the creative industry continues to evolve, so does the news on advertising agencies – expanding with new clients, products, and business developments. Every day, industry trailblazers face new challenges and opportunities that have the potential to transform the future of creativity. Stay updated when you subscribe to adobo Magazine and receive the most relevant advertising news in the creative industry today.
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Manulife and Manulife China Bank Life launch WealthOne, designed for long-term investors
MANILA, PHILIPPINES — International financial services provider Manulife has launched WealthOne, a comprehensive single-pay variable life insurance plan that enables…
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UBX and Etiqa launch new ‘insure now, pay later’ scheme in the Philippines
MANILA, PHILIPPINES — Open finance platform UBX and Etiqa Philippines, a regional brand offering life, health, and non-life insurance under…
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GroupM officially unveils Finecast in the Philippines
MANILA, PHILIPPINES — GroupM, WPP’s media investment arm, recently held the launch of a leading addressable TV company Finecast in…
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GroupM launches EssenceMediacom, a new agency designed to deliver integrated media solutions
SINGAPORE — EssenceMediacom, GroupM’s newest and largest agency, formally launched with an ambition to deliver marketing breakthroughs for its clients. Disrupting…
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Sanitarium Health Food Company appoints Initiative as media agency of record
SYDNEY, AUSTRALIA — Following a competitive pitch, media agency Initiative has been appointed Sanitarium Health Food Company‘s media agency of…
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Audi Japan awards brand and creative mandate to new agency partner Geometry Ogilvy Japan
TOKYO, JAPAN — Audi Japan has appointed Geometry Ogilvy Japan (GOJ) as its new Brand & Creative Agency of Record,…
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UM Canberra scores ACT Government account for all media deliverables, plus digital and creative services
CANBERRA, AUSTRALIA – After a highly competitive tender process, media agency UM kickstarted the year announcing its appointment as media agency…
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Downer and InMoment bolster commitment to transformative client and employee experiences
AUCKLAND, NEW ZEALAND — Downer New Zealand (Downer NZ), a leading infrastructure services provider, has partnered with InMoment, the leading…
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Jemena awards Initiative and Mediabrand Content Studio with media and creative mandate
SYDNEY, AUSTRALIA — Following a hotly contested pitch, media agency Initiative has retained the media business for energy networks owner Jemena…
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Multinational alcohol company Diageo acquires Philippine-based Don Papa Rum
MANILA, PHILIPPINES — Global alcohol company Diageo just announced that it has reached an agreement to acquire Don Papa Rum,…
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Forsman & Bodenfors wins global creative mandate for Mandarin Oriental Hotel Group
HONG KONG — Creative collective Forsman & Bodenfors has been appointed as the global brand agency for Mandarin Oriental Hotel…
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Nordic event agency LIWLIG acquires Denmark-headquartered Welcome A/S
HELSINKI, FINLAND — Nordic event agency group LIWLIG has acquired Danish event agency Welcome A/S, with revenue of around €6…
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BPI expands ATM network across Southeast Asia with Euronet Worldwide partnership
MANILA, PHILIPPINES — The Bank of the Philippine Islands (BPI) partnered with Euronet Worldwide, a leading global financial technology solutions…
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