LONDON, UK – adam&eveDDB London has announced the appointment of Tom Ghiden as its new Managing Director. Effective immediately, the hire marks a significant reinforcement of the agency’s senior leadership team and a deeper commitment to its core creative philosophy “Feeling First”.
Ghiden joins adam&eveDDB from JOAN London, where he served as Managing Director since its inception in 2023. Under his leadership, the independent agency quickly earned a reputation as one of the UK’s most dynamic creative outfits, with a client portfolio that includes eBay, Rare Beauty and Luna. His creative and commercial leadership has powered campaigns for household names like Procter & Gamble, Mars, and Pernod Ricard, many of which have garnered industry accolades for brands such as Head & Shoulders and Gillette.
Miranda Hipwell, CEO at adam&eveDDB, said: “Tom embodies the kind of modern, emotionally intelligent leadership that defines adam&eveDDB’s Feeling First philosophy. He brings a rare mix of commercial acumen, creative ambition and deep care for the people and culture that power great work and meaningful results.”
Tom Ghiden, MD at adam&eveDDB, added: “Joining adam&eveDDB is a bit of a pinch-me moment. The agency’s legacy speaks for itself: bold, brilliant and driving with Feeling First. It’s an immense privilege to work alongside Miri, Will, Mike and Ant, who are not only some of the best in the business, but also genuinely great people. I couldn’t be more excited to be a part of the agency’s next chapter.”
Tom takes up the new role immediately, reporting to Miranda Hipwell. His appointment follows a series of senior leadership moves for adam&eveDDB in 2025, with Ant Nelson and Mike Sutherland promoted to joint Chief Creative Officers, and Will Grundy stepping up to the role of Chief Strategy Officer.
