MANILA – Ace Saatchi & Saatchi made waves recently after securing the entire advertising business of construction solutions giant Holcim Philippines.
“In Ace Saatchi & Saatchi, we have found an outstanding creative and strategic partner to help define and amplify the brand’s promise – Build Better With Certainty. Holcim is a global brand and with the phenomenal growth in the local construction scene, we are just excited to partner with an agency equally inspired by strategic firepower and a commitment to creating hardworking ideas,” says Norvin Autor, Applications and Branding Manager of Holcim.
Arvin Zapanta, Brand Manager for Holcim adds: “We are very happy to onboard Saatchi as our key agency partner for Holcim Philippines’ 2018 Brand Campaign. Their experience, agility, and capability to transform strategies into action will enable us to accelerate on our brand initiatives. We believe that this new partnership will truly support us in driving our company into a solutions-driven and customer-focused organization, inspiring our customers and the nation to progress by Building Better with Certainty.”
The scope of work assigned to Ace Saatchi & Saatchi included video materials, radio ads, print, OOH and point-of-sale materials, as well as digital content creation and management.
The agency was already able to launch two pieces of work for Holcim, just in time for Labor Day. The first one was a gif material that honored construction workers as the backbone of the country.
The second one was a Labor Day construction site banner that mimics the Personal Protective Equipment banner found at the entrance of all construction sites. These were placed along entrances of major construction sites in the week leading up to Labor Day.
The agency confirmed that the next project to be materialized will be the Holcim ProSolutions launch campaign, featuring socialsatirist Jun Sabayton.