MANILA – DIGICON Philippines, the largest gathering for the digital industry in the Philippines, is back for a three-day conference, gathering the best and brightest names in marketing, advertising, media, and tech. After three successful years, DigiCon will take a huge leap forward, solidifying its status as THE learning and networking experience that unlocks digital marketing excellence for its stakeholders.
Here’s some sessions to look out for!
- Keynote Talk by Patty McCord (Former Chief Talent Officer, Netflix | Author)
No one in recent history has disrupted the grounds of human resources quite like Patty McCord. In this presentation, McCord engages audiences by delving into the compelling and innovative ideas that made her Netflix slide deck on company culture go viral. She shares thoughts on how to rethink terms like “fired” and “quit” in order to understand the realities of changing jobs in a way that honors service and teaches people to manage their own careers. Her belief is that by thinking like inventors, saying no to “best practices” and aligning what people do to the business and the customers, companies can take the policing out of policy to make work more productive and meaningful.
- Keynote Talk by Wendy Clark (CEO, DDB Worldwide)
Wendy Clark was named CEO for DDB Worldwide in January 2018, leading over 200 offices and 10,000 employees globally, after two years as CEO of DDB North America. In her first years at the agency, Wendy helped land significant new business wins, including the global Volkswagen business, U.S. Army, U.S. McDonald’s business; Jim Beam; Miller Lite; AT&T; VMware; and the consolidation of the State Farm business with Omnicom. Using DDB Flex, the bespoke, customized, cross-agency model, Wendy has redefined the modern day advertising agency, launching We are Unlimited, Velocity and Voltage to serve global clients
- The Evolution of the Progressive Pinoy by Geia Lopez (Principal Industry Analyst – Philippines, Google)
The Philippines has reached an inflection point in internet connectivity, causing fundamental shifts in behavior that will have massive business impact. Online Pinoys are evolving to be more progressive, sophisticated consumers. Understanding their behaviors, its possibilities in the short and long term, and implications will be crucial in setting up for sustainable success.
Sponsor
- The World Is Young: Capturing the Attention of Today’s Youth by Myki Slonim ( President of Digital – APAC, VICE Media)
Future-proof your business with insights from the world’s largest independent youth media company on how shifting world values are affecting spaces such as the workplace and purchasing trends- and how media and brands play a starring role in this shift. Witness how VICE is actioning these insights and building capabilities for the media company of the future.PLUS-how VICE is leveraging various social platforms around the APAC region, from their early success with TikTok in Indonesia, to launching social firsts in Korea on 1boon.
- CLOSING KEYNOTE by Tom Goodwin (EVP, Head of Innovation, Zenith / Publicis Groupe)
Tom Goodwin is the EVP, Head of Innovation for Zenith Media and a Business Transformation Lead for Publicis Groupe, his role is to understand new technology, behaviors and platforms and ideate and implement solutions for clients that take advantage of the new opportunities these make possible.
