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Brand & Business: The Metrobank Insignia – Six decades of time-tested banking that keeps Filipinos in good hands

MANILA, PHILIPPINES — Strong and Stable. Reliable. Responsible – These four qualities have been the hallmark of Metrobank’s business for years. As it turns 60 this year, the country’s second-largest lender has achieved this longevity by staying true to its brand promise: That its customers are always in “good hands.”

It is a promise that has helped Metrobank build loyal clients who have confidence in the Bank’s ability to stand the test of time. Even in the face of a pandemic, Metrobank survived various economic turmoils in the past, thanks to a healthy balance sheet that took years of excellent banking service to build and a massive amount of customer trust to sustain.

The Metrobank Insignia


When you say Metrobank, it has a strong brand recall among Filipinos starting with its logo. The Bank’s logo or brand insignia is very iconic and easily recognizable given the Bank’s vast branch network nationwide.

The Metrobank Logo

Metrobank’s logo is composed of a diamond-shaped globe, supporting its goal in the beginning to aggressively grow and expand all over the world. The diamond is standing on a stylized “M,” which represents stability and solidity, both achieved through trust and confidence. Brought together, the Bank’s logo reflects growth built upon a stable foundation.

Diving into the Bank’s “You’re in good hands” promise

A brand promise is a value that customers can expect to benefit from a company. For Metrobank, the promise to customers is to always keep them in “good hands.” When you say someone is in good hands, it means you are protected and secured by someone who is strong and reliable. At Metrobank, it is its lasting commitment to its stakeholders, that whether in season or out of season, Metrobank is the Bank they can trust and lean on.

You’re In Good Hands Landmark. For its 60th anniversary, Metrobank recently unveiled its You’re in Good Hands lighted landmark at the Metrobank Plaza.

A bank that educates

To be in “good hands” means you are taken care of by a trusted partner or advisor. Metrobank views its clients success as its success, thus it strives to deliver business insights and timely financial advice that helps bring its clients’ personal and business ambitions to reality. Through its various financial education initiatives, the Bank is able to aid its clients in making well-informed decisions in selecting products and services that best fit their needs.

Most recently, Metrobank introduced Wealth Insights – a website where high net worth individuals can get timely market news, valuable insights, and expert advice to make meaningful investment decisions. For first-time investors, Metrobank offers Earnest, a learning and investing platform, and Tara Invest, a series of bite-sized video explainers on the basics of investing. While on personal finance, Metrobank regularly posts useful money habit tips and articles on its website and social media platforms.

A reliable financial partner

Being in “good hands” also means enjoying simple and delightful experiences. At Metrobank, this is all about providing customers with easy, accessible, and secure platforms that keep pace with their lifestyle.

Amid the health crisis, Metrobank showed just how dependable it can be during tough times. Thanks to its massive digital adoption, the company has guided pandemic-hit customers from transacting over-the-counter in branches to performing transactions on the bank’s digital channels. The Bank’s brick-and-mortar infrastructure, namely, its consolidated branch network of over 940 branches, 2,300 ATMs, and 30 foreign branches abroad were ready and open during the pandemic, while its online banking platforms, namely Metrobank Online and Metrobank Mobile app, allowed account holders to transact anytime, wherever they are.

An institution with a heart

When Metrobank launched its brand promise in the ’90s, it was already a leader in the Philippine banking industry. Significantly, the Bank believes that its success as an industry leader makes it socially responsible to make contributions for the economic and social development of the nation. Through its corporate social responsibility arm, Metrobank Foundation, the Bank is able to live out its philanthropic thrust toward the communities it serves. The Foundation funnels its grants and in-kind donations towards programs that support outstanding Filipinos, education, and disaster response, rebuilding of livelihood, among others.

While continuously serving its customers and extending help to communities during the pandemic, Metrobank ensures that it reaches out and takes care of its employees as well.

The Bank launched its own Covid Vaccination Program dubbed #VaxForMetrobankers, helping the company achieve a 98% vaccination rate in 2021 for its workforce. Moreover, an upgraded telemedicine service for Covid case management was provided to Metrobankers.

That said, it’s no surprise that The Asian Banker recognized Metrobank as the “Most Helpful Bank during Covid-19” in the Philippines based on the most recent BankQuality Consumer Survey on Retail Banks for 2022. In the Asia Pacific region, the company was named 10th most helpful bank during the pandemic.

“At Metrobank, our customers are always at the front and center of what we do. They are the fuel of our growth, so we continuously think of ways to deliver their financial needs at different stages of their lives,” said Metrobank SVP and Chief Marketing Officer Digs Dimagiba.

“Our north star has always been our brand promise – ensuring that our clients are in good hands,” he added.

For more updates, follow Metrobank on Facebook, LinkedIn, Instagram, and Twitter.

Partner with adobo Magazine

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