On the last night of the festival, the inaugural Film Craft Lions gave its Grand Prix to Philips “The t” by RSA Films London.
“The t” is a short film directed by Carl Erik Rinsch, one of five shorts for the Parallel Lines project from Philips Cinema TV and Ridley Scott Associates. Set in futuristic utopian Moscow, it spends four and half minutes telling the story of a mysterious t box that bewitches those who behold it.
Among the Gold Lion winners from are two spots from Singapore, the Ministry of Community Development, Youth and Sports “Funeral” by Leo Burnett/ARC Worldwide Singapore won Gold Lions in two categories, a fitting tribute to the late great creative director Yasmin Ahmad, who made the film.
Other Gold winners were:
- Pernod Ricard “I’m Here” by TBWAChiatDay New York
- Microsoft “The Life” by MJZ Los Angeles
- Match.com “Piano” by Academy Films London
- Deutscher Tierschutzbund “A Peace of Mind” by Grey Worldwide Dusseldorf
- New Zealand Book Council “Going West” by Colenso BBDO Auckland receives two under different categories
- SOS Atlantic Forest Foundation “Invocation” by F/NAZCA Saatchi & Saatchi Sao Paulo
- BBC “Winter Olympics” by Rainey Kelly Campbell Roalfe/Y&R London
Only one Silver Lion went to Asia, Japan in particular.
- Nike Japan “Nike Music Shoe” by Wieden+Kennedy Tokyo
Now, if you have five minutes to spare, sit back and find out why “The t” was awarded the Grand Prix.
