MANILA, PHILIPPINES – Made by Ace Saatchi & Saatchi’s in-house production team, the agency brought together creativity and cutting-edge AI to launch RedFiber, the newest challenger in the Philippine broadband market. At the heart of the campaign are an unlikely but irresistible pair — a cat and a dog — brought to life entirely through AI-generated visuals.
The duo isn’t just cute; they embody RedFiber’s promise of no-nonsense WiFi that’s simple, reliable, and easy to love. Through a couple of adorable short spots, the cat and dog present RedFiber and show how it makes staying connected uncomplicated.
The campaign combines bold colors, charming characters, and a straightforward story, perfectly reflecting the personality of RedFiber – fun, approachable, and ready to shake up the broadband space.
