You can now add Gold, Silver and Bronze Pencils to the list of entertainment industry awards. These are the trophies to be handed out at “The First Annual One Show Entertainment Awards” recognizing outstanding creative achievements by brands in the realm of entertainment that will take place at The Paley Center for Media in Los Angeles on Tuesday evening, October 7, 2008.
Produced by The One Club, a non-profit organization dedicated to promoting the craft of advertising, One Show Entertainment pays tribute to creative branding beyond mere product placement.
Entries will be judged by a panel of marketing and entertainment luminaries including Brett Ratner (director of “X-Men: The Last Stand”), David Lubars (Chairman and Chief Creative Officer, BBDO North America), Jon Kamen (Chairman and CEO, @radical.media), David Droga (Creative Chairman of Droga5) and Scott Donaton (publisher of Entertainment Weekly).
“Media is rapidly evolving and, with the development of new technologies, traditional ads in print, television and radio have had to make room for a new form of brand messaging,” said Mary Warlick, Chief Executive Officer of The One Club. “New brands are seeking to collaborate with the creators of movies, shows, games and web-based videos to support and, in some appropriate way, become part of the entertainment. This fall we look forward to celebrating the very best examples in this new kind of collaboration.”
Warlick cited BMW’s internet film series “The Hire” starring Clive Owen and produced by filmmakers including David Fincher, Ridley and Tony Scott; “Sex and the City,” with Carrie Bradshaw’s passion for Manolo Blahnik shoes; and King Games for Burger King, as memorable examples of past historically significant depictions of branded entertainment.
Media categories for The One Show Entertainment Awards include Feature Film, commercial and documentaries; Television, both scripted and unscripted series; Gaming, online gaming and off line gaming; Online Branded Entertainment; Music and Events and Installations.
For entry forms and more information on entering the competition, go to www.oneshowentertainment.org. Deadline for submission of entry forms is August 15, 2008. Winning entries will be added to The Paley Center for Media’s preeminent collection of over 140,000 television and radio programs, advertisements, and new media content, which is available to the public in New York and Los Angeles.
