DDB Taiwan has been named agency of record for Fidelity International, one of the world’s leading asset managers, and will be responsible for Fidelity Taiwan’s integrated communication strategy covering ATL and BTL advertising, online, and trade communications.
Of the appointment, Cynthia Lin, Director Marketing & Direct Business at Fidelity Taiwan says, “Fidelity International has been in the region now for more than 40 years and has grown to be one of the most respected asset management companies in Asia. As the financial market and institutions change, it is important to maintain our strong presence and point of differentiation. DDB will be an integral partner in helping us to continue building awareness of Fidelity and our portfolio.”
“Our goal is to rapidly position Fidelity as a brand with Asian knowledge backed with proven global expertise and experience. With this foundation already in place, our role now is to drive the brand strategy in the Taiwan market,” says Roy Soetanto, Managing Director of DDB Taiwan. “We needed to prove we understood their product portfolio and how we would market the products against the constant fluctuating financial environment. I am pleased they thought we were the best agency that could do this,” he adds.
