If you were born after 27 June 1980, you still have one more chance to get to Cannes: YouTube has partnered with the Cannes International Advertising Festival to search for two young creatives to compete as Team YouTube at the Cannes Young Lions Film competition.
At midnight on May 15 GMT (about 8am Manila time), YouTube will release the brief for a 60-second ad for a well known, international charity. After 48 hours, on May 17, the competition will close.
Contestants then have two weeks to generate as many views as possible. Two winners will be selected based on creativity, number of views and video ratings. The winners will unite and receive an all expenses paid trip to Cannes to attend the International Advertising Festival and a chance to compete as the 38th team in the prestigious Young Lions Film competition.
You won’t know the client till May 15. But you can already start brainstorming for various categories of charities, befriending long-lost acquaintances and relatives on Facebook, and writing your casual-yet-desperate pleas for views and positive ratings. So unless you’re Peepo and Kulas, visit www.youtube.com/canneslions and subscribe to the contest channel now.
