Press Release

Brand & Business: Join the Hapag Movement, help relieve hunger using Globe Rewards, GCash

MANILA, PHILIPPINES — Around 15 million Filipinos reportedly experienced involuntary hunger last year, according to the Social Weather Stations. This continuing struggle came amid the lingering pandemic in the country which, at its height, saw record unemployment rates and an economic downturn.

As the nation treads the path to recovery, Globe’s Hapag Movement aims to rally Filipinos behind a collective effort to help feed the hungry.


The Hapag Movement is telecommunications giant Globe’s unified fight against hunger through technology. It connects multi-sectoral partners that can contribute to addressing hunger and joblessness to achieve social impact at scale.

Each transaction lets you earn Globe Rewards points which can be donated to The Hapag Movement to alleviate extreme hunger in the country. As a leading digital solutions platform, Globe aims to be part of the solution to create a Globe of Good. With The Hapag Movement, Globe provides a holistic intervention focusing on hunger alleviation and livelihood opportunities for vulnerable families.

“Everyone is welcome to be part of this advocacy. Let’s work together to help Filipino families who are struggling to feed themselves and experiencing hunger,” said Yoly Crisanto, chief sustainability and corporate communications officer at Globe.

The Hapag Movement is in line with its commitment to uphold the UN Global Compact Principles and contribute to 10 UN SDGs.

To learn more about Globe’s sustainability initiatives, visit

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