Campaign SpotlightPress Release

Bumble launches in-person campaign ‘So, G?’ with local businesses to encourage dating this holiday season

MANILA, PHILIPPINES — If anything has wreaked havoc on the dating scene, it would be the pandemic. The uncertainty caused by virus fear has greatly hampered people’s desire to make new connections or find new love, given how challenging it was to go on a date amidst mask mandates, social distancing guidelines, and limited dating spaces.

Now that restrictions have finally eased, people remain hesitant to begin dating anew. If this sounds like you, don’t despair because you are not alone. According to Bumble’s study on people’s dating intentions after the lockdown, 49% are more anxious about dating now than before the pandemic. Despite this, people have not given up on dating.

Bumble found out that 56% of Filipinos surveyed have expressed they are looking for a long-term relationship after most pandemic protocols have eased and more establishments have opened for face-to-face interactions, with only 5% indicating that they do not want to date at all.


With Filipinos craving social connections and ready to explore the dating game, Bumble, the women-first dating and social networking app, is announcing the launch of its first-ever take-over series with its “So, G?” campaign. The initiative will see the app partnering with 14 local Manila-based businesses to offer its community in the Philippines the opportunity to connect with others in real life (IRL) and offer a shared experience for two weeks from November 12 to November 25. New and existing Bumble singles can simply present their Bumble profile to the selected merchant counter and get the chance to win exclusive Bumble merchandise on top of merchant promotions. Spanning local fitness studios, restaurants, bars, and recreational areas, “So G?” aims to give the local Bumble community unique dating experiences for all interests, paired with their own exclusive deals. Find out more about Bumble’s take-over partners and details here.

To help even more Filipinos find their holi-dates, Bumble is hosting their first singles mixer, “Bumble Hosts” on December 01 at Sanctuary, Poblacion, where users can experience the fun and excitement of making new connections outside the app. Guests can look forward to a night of entertaining games, snaps for their Bumble profiles, unique cocktails, and many more. Interested singles with Bumble profiles can sign up for the exclusive Bumble event via this link here.

Bumble APAC Director Lucille McCart said, “Bumble exists to empower new connections and foster healthy and equal relationships. Now more than ever, singles are eager to connect in-person as pandemic restrictions are being lifted in the Philippines and around the world. Our partnership with local small businesses through So, G? and our first-ever Singles Mixer allows us to provide our Philippines community with curated date opportunities that play to their passions and lifestyle preferences. This helps create a fun environment for singles to bond with their dates, and hopefully develop meaningful and lasting connections.”

Get ready to rediscover the thrills of dating. Download Bumble and Make The First Move now to enjoy the promos and have an exciting IRL dating experience! So, G?

Partner with adobo Magazine

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