BANGALORE, INDIA — Leon’s, an Indian quick service restaurant brand, has unveiled its new logo as it went from a modest shade of mustard Leon’s Grill, to a bright, bold, and classic red Leon’s. The new logo communicates the fresh approach filled with new energy while retaining the commitment to quality and affordable food for the whole family. This change will come into play across all their existing and upcoming outlets in the coming month.
A completely made-in-India brand, Leon’s focuses on fresh ingredients sourced locally – encouraging the local economy in every city. The menu offers a split between American & Turkish cuisines and is structured to include local preferences.
Commenting on the redesign, Leon’s Co-founder Sudhakar V said, “We have been redefining ‘classic’ since 2015. However, when we first started out, our focus was only on burgers. But over the years we have added so much more to our menu. Now as we look at aggressively expanding across India, we needed a more encompassing name and identity that would communicate the overall offerings that included burgers, salads, pittas, wraps, sandwiches, bowls, wings, and more.”
Known for its food quality and unique menu, Leon’s today has 22 restaurants across Bangalore and Mysore where over 725 employees work together to serve foodies. Started by childhood friends Chef Suresh Muppala, Sudhakar V, and Madhusudhan Chandrasekar, they intend to grow up to 300 restaurants by 2028 through master franchisees, and are currently pursuing several options for the same across Maharashtra, Tamil Nadu, and Andhra Pradesh. They currently clock 80% annual year-on-year increase in sales and serve over 40 lakh customers every year. The brand aims to be the best casual dining QSR brand across India, and is well on its way to getting there.