Campaign SpotlightPress Release

Spark launches S.N.T.A. to help New Zealanders out in buying gifts for hard-to-buy-for people

AUCKLAND, NEW ZEALAND — Last year, broadband internet and mobile phone services Spark launched S.N.T.A. to take the guesswork out of gift buying for all sorts of niche New Zealanders. This year he’s back, tackling the hard-to-buy-for person in every family.

The technology of S.N.T.A. uses thousands of data points to match tricky people with a selection of tech gifts from Spark’s curated range. So if you’re struggling to figure out what to get your father-in-law who has everything, S.N.T.A can offer up a few ideas that match their interests.

Spark Brand Partner James Henson said, “This year, without the restrictions of lockdown, we wanted to make S.N.T.A. bigger and better. So now with more smarts and more data, S.N.T.A. is able to truly help figure out the right tech gift to get those tricky people in our lives.”


Colenso BBDO Group Creative Director Kimberley Ragan said, “We all have that hard-to-buy-for mother, sibling, or teenager in our family who are impossible to get right at Christmas time. But digital technologies have the potential to minimize the stress of shopping for our loved ones. Spark’s S.N.T.A has the perfect combination of technology and Christmas magic to give people an entertaining gift-buying experience.”

“S.N.T.A is a fun demonstration of the new brand positioning of Hello Tomorrow. Hello Tomorrow is Spark’s commitment to driving progress in New Zealand. It’s great to see it can stretch from guiding the business’s big decisions, right through to ideas like Beyond Binary Code and S.N.T.A.,” said Colenso BBDO Chief Creative Officer Si Vicars.

S.N.T.A. is available both in-store and online and is supported by a full campaign that includes Television, OLV, OOH, digital and social media.


Client – Spark
Client – James Henson, Brand Partner
Client – Ally Young, Domain Chapter Lead
Agency – Colenso BBDO
Production Company – Finch
Director – Lex Hodge
Creative Services Agency – Proximity New Zealand
Sound Design- Franklin Road
Web Experience Design – Watermark Creative
Customer Insights Agency – Perceptive

Partner with adobo Magazine

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