MANILA, PHILIPPINES — By virtue of being in the video game industry, the work at Tier One Entertainment constantly revolves around new worlds. While these fantastical worlds are all digital and fictional, there is only one world that is real—and that’s the planet Earth.
Video games shouldn’t just be an escape from reality, that’s why the opportunity to work with World Wide Fund for Nature (WWF) Philippines is something Tier One couldn’t refuse. Online sports can also be an effective platform to increase awareness on environmental issues.
Both Tier One and WWF believe that gamers can be allies in building back the balance with nature. The former decided that the best way to both raise awareness and give back to the planet would be to incorporate WWF-Philippines into their merchandise line. And with that, they now announce the Tier One x WWF-Philippines hoodie.
The Tier One x WWF hoodie will be sold on their Lazada storefront, BLCKBOX. Proceeds from hoodie sales will support WWF-Philippines’ conservation initiatives.
Not only that, but this hoodie (much like how we hope the Earth will be) is evergreen. That means it is the first item in the Tier One merchandise to not be part of a limited drop, and will be available for purchase all year round.
“I’ve always wanted an avenue and platform to give back to the planet, and this partnership with WWF is perfect for that. I want to give gamers the chance to show that we care, and we can contribute towards efforts to save the planet. After all, it’s the only one we’ve got, so we should love and care for it,” said Tryke Gutierrez, CEO of Tier One Entertainment.