Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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GCash’s ‘Loan Song Syndrome’ turns a financial safety net into a catchy hit—and a YouTube Works Awards Philippines 2026 win
For many Filipinos, getting a loan and insurance policy can feel like two separate financial decisions. Mobile wallet GCash wanted…
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Bodies built with purpose: Century Tuna unveils strong line up of 40 inspiring Superbods at the 20th Century Tuna Superbods VIP Night
The Superbod Era has officially arrived—and it is fiercer than ever. Marking 20 legendary years at the forefront of health…
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Keeping a finger on the pulse of pop culture and community: Samsung introduces new Samsung Galaxy foldables and watches with Team Galaxy and brand partnerships
In the 2000s, mobile technology was innovating at breakneck speed. New phones with the most mind-boggling features of the time…
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‘Surprisingly Snackable Pecans’ returns with three new comedy spots from Signal Theory & SixTwentySix
The American Pecan Promotion Board (APPB) is bringing back its “Surprisingly Snackable Pecans” campaign for a third round, once again…
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ING Australia, Ogilvy Australia put a fresh spin on the appeal of saving
ING, Australia’s most recommended bank, has partnered with Ogilvy to launch ‘Saving is in’, a new campaign supporting the launch…
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‘AFL Anywhere’ positions Australian Football League fashion beyond the stadium with HoMie and Town Square
HoMie is redefining what Australian Football League (AFL) merchandise looks like with the launch of its latest AFL collaboration, a…
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You’re not alone: Wellspring Melatonin tackles Filipino’s 3AM Thoughts in latest campaign with Leron Leron Sinta
If you’re reading it at 3AM because your brain has decided it’s the perfect time to ask life’s most random…
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‘Aura Farming Boy’ Dhika leads Hyundai Cup 2026 campaign celebrating ASEAN togetherness
As part of the Hyundai Cup 2026 campaign, Hyundai Motor Asia Pacific collaborates with viral sensation “Aura Farming Boy” Dhika,…
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Prudential turns everyday commitments into regional campaign with Dentsu Creative Singapore
Prudential plc has unveiled “Promises, made real.”, a new regional marketing campaign spanning eight markets across Asia. Developed with Dentsu…
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Rare Beauty’s second fragrance blooms through transformation in new Fred & Farid campaign
Rare Beauty, the beauty brand founded by Selena Gomez, today reveals the global campaign for RareBeginnings Eau de Parfum, its second fragrance. The work is created by Fred & Farid, marking the…
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JvM NERD debuts One Last Stand, a Roblox tournament platform for live brand experiences
Jung von Matt NERD is expanding its footprint into game publishing with the launch of One Last Stand, its first…
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The LEGO Group brings Olivia Rodrigo’s world to life with five collectible LEGO Editions sets
The LEGO Group and Olivia Rodrigo have unveiled the new LEGO Editions Olivia Rodrigo collection, a collaboration that invites fans…
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Flipkart transforms Chennai’s iconic Ranganathan Street into an interactive print experience
In partnership with 22feet, part of Omnicom Advertising India, Flipkart has brought the spirit of Chennai’s iconic Ranganathan Street to…
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