SINGAPORE – Quantcast is turning up the volume on its Asia-Pacific ambitions with the appointment of seasoned industry leader Jordan Khoo as Vice President, APAC. The global advertising tech powerhouse continues to flex its leadership muscle in the dynamic region, bringing Khoo onboard to steer strategy and commercial growth from its Singapore HQ.
Khoo most recently served as Managing Director, APAC at DoubleVerify, where he architected the company’s regional rise. Before that, he played a pivotal role at Sizmek as Vice President, driving growth and deepening client relationships across the APAC landscape.
Quantcast CEO, Konrad Feldman, said: “Jordan is a results-driven leader, with a proven track record for building high-performing teams and scaling ad tech businesses throughout the diverse markets of the Asia-Pacific region. We’re excited by our continued growth in APAC and I’m excited that Quantcast and our clients will benefit from Jordan’s expertise in market development, strategic partnerships and industry leadership.”
Commenting on his new role, Jordan said: “Joining Quantcast is an opportunity to bring my expertise, skills and experience to a business that is thriving in the APAC market. My focus will be on continuing to harness the power of AI and data-driven strategies to unlock greater effectiveness in digital advertising, helping our clients and teams to navigate the complex, fast-changing media landscape. I look forward to using my experience, particularly my extensive knowledge of the digital market in the APAC region, to strengthen and grow our partnerships.”
