creativity
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Campaign Spotlight
Uber and Proximity BBDO Russia use car art to find missing children
MOSCOW – In 2016, Uber and Proximity (BBDO Russia Group) launched UberSEARCH — an experimental way to search for missing…
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Campaign Spotlight
SM’s Elevator Girl is now Escalator Girl in new viral campaign
MANILA – SM Supermall’s infamous ‘elevator girl’ has now been promoted to become the new face of the ‘lovescalator.’ Cheridel…
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Philippine News
VIDEO: adobo Design Series 2017 wrap-up
For the past five years, adobo has never failed to assemble the greatest minds in design. This year was no…
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Videos
Year in Review: 10 Most Creative Campaigns
As the last award shows concluded, we round up the top ten best creative campaigns based on the grand prix…
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The Magazine
Data and Creativity
Eric Cruz, ECD of AKQA China, delves into the depths of how digital pushes and deepens the creative challenge. Interview…
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Global News
The Cannes Lions 2016 Global Creativity Report is now out
CANNES – Setting the benchmark for creative excellence worldwide, the definitive rankings and analysis from the annual Cannes Lions Global…
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Campaign Spotlight
DDB Group Hong Kong launches in-house jewellery line customized by your heartbeat
HONG KONG – DDB Group Hong Kong is turning heart rate data, the mainstay of fitness analytics apps, into an…
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Global News
LIA 2016 Radio & Audio Shortlist revealed
NEW YORK – London International Awards (LIA) has announced the shortlist for Radio & Audio. There are 86 shortlisted entries…
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Global News
Disrupt and ask “What if?”
MANILA – TBWA\Worldwide Chairman, Jean-Marie Dru was one of the keynote speakers of the inaugural Internet and Mobile Marketing Association…
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Global News
D&AD unveils this year’s Annual, now known as ‘The Manual’
LONDON – In his year as president, Andy Sandoz has imparted many valuable lessons. His future-facing attitude has often set…
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Philippine News
“Adobong adobo” by Pete Jimenez, GM, Optima Digital
The sculpture entitled “Adobong adobo”, especially created by Pete Jimenez, sculptor, and general manager of Optima Digital, for adobo magazine’s…
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Global News
DDB Group ECD Joji Jacob’s pastime, illustrated
Today in #Instagramgoals, we take a look at the clever illustrations and one liner stories that make up the feed…
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Philippine News
No BS. Just Vgrafiks.
by Rea Gierran adobo magazine paid a trip to Quezon City to check up on what Vgrafiks is brewing There…
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