David Guerrero
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Insight & Intelligence
What advertising looks like in 2026, according to these Filipino creative heavyweights
The future of the advertising industry, once debated in conferences and prediction decks, has already arrived. Creatives no longer ask…
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Featured
Translating a nation: David Guerrero on his father, Rizal, and the art of reframing history
FRANKFURT, GERMANY – At the 2025 Frankfurt Book Fair, advertising legend and author David Guerrero took to the stage not to sell…
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adobo Exclusive
David Guerrero, Nick Wood, and Arthur Tsang prove why sound shouldn’t be an afterthought at ADFEST 2025
PATTAYA, THAILAND – At ADFEST 2025, the theme “COLLIDE” was at the heart of every conversation, sparking ideas and creativity…
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Events
ADFEST 2025: How music, Netflix, and genuine leadership are the understated heroes of advertisings’s future
PATTAYA, THAILAND – There are topics such as AI, the powers of creativity and storytelling, and the accelerated pace of life…
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Campaign Spotlight
Keeping gifts, giving back, and jingle bells: The best of this holiday season’s campaigns
MANILA, PHILIPPINES — The holiday season is in full swing, and the advertising world is delivering campaigns that bring all…
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Events
What Cannes Lions and the Olympics have in common, according to BBDO Guerrero’s David Guerrero
MANILA, PHILIPPINES — All eyes are on the Olympics — as so they were on Cannes Lions International Festival of Creativity,…
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adobo Exclusive
Stories from inside the Cannes Lions Film jury room through the eyes of BBDO Guerrero’s David Guerrero
CANNES, FRANCE — BBDO Guerrero Creative Chairman David Guerrero took part in the Film category jury board at this year’s…
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Insight & Intelligence
David Guerrero shares his thoughts on Elon Musk and WPP’s ‘Exploring the New Frontiers of Innovation’ session
CANNES, FRANCE — BBDO Guerrero Creative Chairman David Guerrero shared his thoughts with adobo Magazine on an exclusive piece on…
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Campaign Spotlight
BBDO Asia reveals its top 8 Cannes Lions 2024 Entries
SINGAPORE — Ahead of the prestigious Cannes Lions International Festival of Creativity, BBDO Asia has revealed its top eight submissions.…
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Awards News
Creative genius David Guerrero earns Lifetime Achievement Award at Kidlat Awards
MANILA, PHILIPPINES — In culmination of the two-day CreativeFest, hosted by 4As Philippines and the Creative Guild under the theme…
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Awards News
Philippine ad giants selected as Jurors for 2024 Cannes Lions International Festival of Creativity
MANILA, PHILIPPINES — In April, Cannes Lions revealed its lineup of global experts tasked with recognizing and honoring the pinnacle…
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Events
David Guerrero, Dennis Perez, and Sid Samodio proudly represent the Philippines in Adfest 2024 juries
PATTAYA, THAILAND — With anticipation building for its Festival, ADFEST 2024 has revealed its full jury lineup, featuring three creative…
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Insight & Intelligence
BBDO Guerrero celebrates 25 years with in-depth research unveiling ‘The State of Filipino Youth’
MANILA, PHILIPPINES — Creative agency BBDO Guerrero recently celebrated its 25th birthday and took the opportunity to share valuable insights…
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