MANILA, JANUARY 28, 2013 – (UPDATED) Despite the onslaught of digital campaigns, there is no shortage of creativity in print. And to celebrate the best of print advertising, the 3rd Tinta Awards was held on Friday, January 25, 2013 at the Buddha Bar.
The verdict has been given and BBDO Guerrero emerged as the big winner. The creative shop was recognized as the Tinta Awards Agency of the Year, bringing home two Grand Prix, two Golds, one Silver and one Bronze. TBWA\Santiago Mangada Puno comes in at second in agency rankings, while Ace Saatchi & Saatchi tails at third.
The awards show, organized by the United Print Media Group (UPMG), gave the highest accolade to BBDO Guerrero’s ‘Closed Eyes’ print campaign for the Union Journalists of the Philippines. The campaign caused quite a stir when an issue of the Philippine Daily Inquirer in November 2011 showed pictures of their columnists with closed eyes, an act of remembrance of the gruesome Maguindanao massacre which saw 57 people, 33 of them journalists, murdered.
The campaign also won a Gold in the Integrated Print Campaign category.
A second Grand Prix went to another BBDO Guerrero campaign in recognition of its single campaign print ad for Bayer Philippines entitled ‘Strike’. The print campaign graphically illustrates how a bad headache feels like and how Saridon, a brand of pain relievers, can help relieve the headaches.
The other print executions for Saridon were Gold Tinta magnets. The ‘Persistent Headaches’ campaign garnered three Golds in the consumer campaign category.
One-third of the ‘Persistent Headaches’ campaign, ‘Hex’, stood out in the Consumer Single Print Out category as it took home a Silver Tinta. ‘Repair’, still a part of the campaign, was awarded the Bronze Tinta in the Consumer Single Print Out category.
Another big winner that nights is P&G Philippines which went home with the most-coveted Advertiser of the Year award. P&G’s print campaigns, by Ace Saatchi & Saatchi, won two Bronzes and three Silvers.
Gold Tintas
The ‘Sea Creatures – Shark’ campaign by Leo Burnett Manila for WWF bagged Gold in the Craft-Art Direction category.
Additional metals were awarded to Leo Burnett Manila in the Craft-Art Direction category. Their Samurai campaigns, ‘Xerox Man’ and ‘Cook’, won two Silver Tintas while the Samurai Hero series was recognized in the Consumer-Campaign category with two more Bronze Tintas for the Coca-Cola Export Corporation campaign.
DDB Philippines’ Pacquiao Positive campaigns were a blockbuster hit, garnering two Golds and one Bronze. The Pacquiao Positive False Covers were recognized for Special Print Media Execution, winning a Gold and the Integrated campaign for Pepsico International’s Sting Power Pacq Energy Drink garnered Gold.
In the same category, Draftfcb Manila’s ‘Help Japan’ campaign for the Philippine Red Cross took home Gold. Seven A.D.’s ‘25th Anniversary’ ad for Medicard Philippines took Gold in the Special Print Media Execution.
Commenting on the relevance of print, UPMG chairman and adobo magazine editor-in-chief Angel Guerrero said, “Print still remains creatively strong.”
Leo Burnett Manila executive creative director Raoul Panes backed up this statement, saying, “If you want to immortalize something, print is the way to go.”
The complete list of winners of the 3rd UPMG Tinta Awards:
GRAND PRIX – Special Print Media Execution
BBDO Guerrero, Union Journalists of the Philippines – ‘Closed Eyes’
GRAND PRIX – Single Campaign
BBDO Guerrero, Bayer Philippines – ‘Strike’
GOLD – Special Print Media Execution
DDB Philippines, Pepsico Int’l – ‘Pacquiao Positive False Covers (3 Series)
Seven A.D., Medicard Phils – ’25th Anniversary Ad’
GOLD – Integrated Print Campaign
DDB Philippines, Pepsico Int’l – ‘Pacquiao Positive (4 Series)
BBDO Guerrero, Union Journalists of the Philippines – ‘Closed Eyes’
Draftfcb Manila, Philippine Red Cross – ‘Help Japan’
GOLD – Consumer – Campaign
BBDO Guerrero, Bayer Philippines – ‘Persistent Headaches ("Hex", "Repair", "Strike")’
GOLD – Craft-Art Direction
Leo Burnett Manila, WWF Philippines – ‘Sea Creatures (Shark)’
SILVER – Special Print Media Execution
AMP, Philippine Daily Inquirer – ‘Censorship’
TBWA\SMP, Envirotech Waste Recycling – ‘Precycled Magazine Covers’
SILVER – Consumer – Campaign
JWT Manila, Johnson & Johnson and Bactidol – ‘Non Stop Karaoke ("Mister Mr Big", "Fall Out Boy George Michael", "Wake Me Up Before You Go Go On Girl", "Closer You and I Don’t Wanna Be")’
Ace Saatchi & Saatchi, Procter & Gamble – ‘Safeguard Soap ("Suck Toe", "Pick Nose", "Bite Nail", "Eat", "Tear Wipe", "Pull a Face", "Face Rest")’
SILVER – Craft
DM9 JaymeSyfu, ABS-CBN Foundation – ‘Bantay Kalikasan Campaign ("Pilandok", "Dugong")’
Leo Burnett Manila, WWF Philippines – ‘Sea Creatures ("Mudfish", "Squid")’
TBWA\SMP, Suyen Corporation – ‘Gecko’
SILVER – Single Print Out
BBDO Guerrero, Bayer Philippines – ‘Hex’
Ace Saatchi & Saatchi, Procter & Gamble – ‘Pick Nose – Safeguard Soap’
Ace Saatchi & Saatchi, Procter & Gamble – ‘Stuck toe – Safeguard Soap’
SILVER – Public Series – Campaign
Draftfcb Manila, Philippine Red Cross – ‘Help Japan’
SILVER – Online
Blackpencil Manila, Preview Magazine – ‘Tolerance Campaign Interactive Banner’
BRONZE – Public Series – Single Print Out
DM9 JaymeSyfu, ABS-CBN Foundation – ‘Bantay Kalikasan Campaign ("Pilandok", "Dugong", "Pangolin")’
TBWA\SMP, Envirotech Waste Recycling – ‘School Chair Catalogue’
TBWA\SMP, Preview Magazine – ‘Aids Defying’
BRONZE – Consumer – Single Print Out
TBWA\SMP, Suyen Corporation – ‘Gecko’
TBWA\SMP, Pacific Paint (Boysen) Philippines – ‘Eel’
JWT Manila, Johnson & Johnson and Bactidol – ‘Non Stop Karaoke ("Wake Me Up Before You Go Go On Girl", "Closer You and I Don’t Wanna Be")’
BBDO Guerrero, Bayer Philippines – ‘Repair’
Ace Saatchi & Saatchi, Procter & Gamble – ‘Safeguard Soap ("Tear Wipe", "Eat")’ and ‘Fiesta (Balloon Heads)’
BRONZE – Consumer – Campaign
Leo Burnett Manila, The Coca-Cola Export Communication – ‘Samurai Hero Series (Cook, Xeroxman)’
BRONZE – Craft – Illustration
DM9 JaymeSyfu, ABS-CBN Foundation – ‘Bantay Kalikasan Campaign ("Pangolin")’
Leo Burnett Manila, The Coca-Cola Export Communication – ‘Samurai Hero Series ("Cook", "Xeroxman")’
TBWA\SMP, Pacific Paint (Boysen) Philippines – ‘Eel’ and ‘Beluga’
BRONZE – Craft – Illustration
DM9 JaymeSyfu, ABS-CBN Foundation – ‘Bantay Kalikasan Campaign ("Pangolin")’
Leo Burnett Manila, The Coca-Cola Export Communication – ‘Samurai Hero Series ("Cook", "Xeroxman")’
TBWA\SMP, Pacific Paint (Boysen) Philippines – ‘Eel’, ‘Beluga’
BRONZE – Online Advertising Campaign
DDB Philippines, Pepsico Int’l – ‘Fuel Your Battle (5 Series)
BRONZE – Integrated Print Campaign
TBWA\SMP, Wholesome Foods Inc – ‘Breakfast in Bed 1, 2 & 3’
BRONZE – Interactive Print Campaign
Leo Burnett Manila, Golden Arches Development Corp – ‘McDonald’s McCafe "Coffee Stain"’
