GCash
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adoboPicks
This week, we drink to the world’s most illegal beer, trust in cool grandmas, and rely on a spicy relief hotline
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Campaign Spotlight
SB19 helps GCash launch a new seasonal promo with exciting prizes, powered by summer anthem ‘Tara, Summer Na’
MANILA, PHILIPPINES — Finance app GCash has partnered with multi-awarded P-Pop boyband SB19 to launch a brand new summer anthem…
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Digital News
Bangko Sentral ng Pilipinas greenlights GCash expansion to 16 countries worldwide
MANILA, PHILIPPINES — Finance superapp GCash has gotten the green light from the Bangko Sentral ng Pilipinas (BSP) to allow…
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Brand & Business
Heart Evangelista-Escudero spotlights how GCash supports her passion for fashion, while remaining financially responsible
MANILA, PHILIPPINES — It was a different event altogether from the usual executions of the brand. Two single seaters set in…
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Campaign Spotlight
GCash and Publicis JimenezBasic embark on a stylish 2024 with Heart Evangelista-Escudero as Brand Ambassador
MANILA, PHILIPPINES — In a fashionable start to 2024, finance superapp GCash unveiled international fashion icon Heart Evangelista-Escudero as its…
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adoboPicks
This week’s top campaigns include mazes unlocked by cookies, sex advice from the Australian government, and an acid attack ‘look book’
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. May it be raising…
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Campaign Spotlight
Apl.De.Ap, Bitto collab with GCrypto for phygital art launch
MANILA, PHILIPPINES — The Philippines continues to be one of the most vibrant markets for artistic innovation in Southeast Asia,…
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Awards News
GCash recognizes pioneers of digital financial inclusion at 3rd annual Digital Excellence Awards
MANILA, PHILIPPINES — Finance super app GCash continued to honor its partners in the public sector which have utilized digital…
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Events
GCash for Business hosts summit on providing easy, customer-centric solutions for Philippine enterprises
MANILA, PHILIPPINES — The numbers are in and it’s undeniable: customer experience is everything. Studies reveal the irreplaceable value of…
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adoboPicks
Our picks this week: A lot of music, witty promotions, and one very important voice to be heard
MANILA, PHILIPPINES — Adobo Magazine‘s campaign spotlights underline the works from across the globe that exude the best in creativity…
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Campaign Spotlight
SB19 and Joshua Garcia wish Filipinos a Merry GCash
MANILA, PHILIPPINES — National heartthrob Joshua Garcia has joined forces with P-Pop sensations Pablo, Josh, Justin, Stell, and Ken in…
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Brand & Business
Globe Group shares its journey from telco to ‘techco’ at the 2023 Singapore Fintech Festival
MANILA, PHILIPPINES — In a significant showcase of innovation and growth, the Globe Group raises the Philippine flag at the…
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Digital News
GCash teams up with content creators to raise awareness on e-wallet phishing scams
MANILA, PHILIPPINES — Content creators and celebrities often share their daily dose of comical skits, life hacks, and shopping budols.…
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