Happiness Saigon
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adoboPicks
adoboPicks January 2026: In the age of AI, creativity reminds us what it means to be human
The first month of the year often sets the tone for the creativity that will shape the months ahead. This…
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Campaign Spotlight
Spotify Wrapped 2025 becomes a communal celebration in Vietnam through Happiness Saigon
HO CHI MINH CITY, VIETNAM – Happiness Saigon leads Spotify Wrapped 2025 in Vietnam with its most ambitious local edition,…
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Campaign Spotlight
Vietnamese coffee brand BOLD84’s “Shake Express” by Happiness Saigon turns local bumpy streets into the barista
HO CHI MINH CITY, VIETNAM – In Vietnam, coffee is less a drink and more a daily rhythm, sipped on sidewalk…
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Campaign Spotlight
H Cookware and Happiness Saigon create the most Durable Stainless Steel Book
SAIGON, VIETNAM – Korean brand H Cookware, new to the Vietnamese market, is showcasing the durability of its cookware using the…
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Campaign Spotlight
Audi Vietnam lets customers figure out if they’re ‘Truly Audi’ in innovative campaign by Happiness Saigon
SIAGON, VIETNAM — In Vietnam, the journey to car ownership is more than just a purchase – it’s a deliberate,…
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adoboPicks
Discover the week in ads, from ‘winning’ music videos to flushing facts
MANILA, PHILIPPINES — Every week, the advertising industry elevates creativity with works that get people talking. Whether raising awareness on…
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Campaign Spotlight
Happiness Saigon enables Dat Bike ebikes to power small businesses during blackouts in Vietnam
HANOI, VIETNAM — How can a start-up disrupt a market when 90% of it is owned by multinationals? In Vietnam,…
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Awards News
Happiness Saigon emerges as highest-ranking Vietnam-based agency at The Drum’s World Creative Rankings
HO CHI MINH, VIETNAM — The Drum, a leading global publisher for the marketing and media industry, has released its…
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adoboPicks
This week’s best campaigns combat solo dining anxiety, transform cheap beer, and celebrate the return of an all-out Christmas season
MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never…
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Press Release
Cheap beer is transformed to craft beer with this vending machine by Belgo and Happiness Saigon
HO CHI MINH, VIETNAM — When most beer is as cheap as water, it’s hard to convince people to take…
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Press Release
Happiness Saigon introduces Carlsberg in Vietnam by rewarding correct pronunciation with free beer
HO CHI MINH, VIETNAM — Carlsberg is one of the leading brewing companies in the world today. This year they…
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Awards News
Awards: Vietnam makes history at AD STARS Advertising Festival 2021
HO CHI MINH, VIETNAM — Happiness Saigon has today made history as they become Vietnam’s first ever GRAND PRIX winners…
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Press Release
Brand & Business: Why one independent agency is giving free consultancy to support local businesses
HO CHI MINH CITY, VIETNAM — This past year has been tough on everyone the world over, there’s no denying…
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