ASIA-PACIFIC – SINGAPORE, AUGUST 21, 2013 – Y&R Singapore has launched‘M1. For Every One’, afully-integrated brand campaign showcasing the telecommunications dedication to their customers.
‘M1. For Every One’goes beyond telling people about a better experience with M1, which was the core of its 2012 campaign, but emphasizes an offer to give customers the experience they want.The campaign was launched above-the-line throughTV, Print and OOH.
Y&R also utilized social platforms Facebook and Instagram to get people engaged in the campaign by allowing them to give feedback on Internet services such as 4G and Fibre Broadband. Userscan submit videos via a Facebook App www.m1foreveryone.com or using thehashtag #m1foreveryone on Instagram.
P. Subramaniam, chief marketing Officer for M1, said:“This year’s brand campaign further emphasizes M1’s commitment to be not just a service provider, but a company that delivers solutions that truly meet our customers’ needs.”
"To demonstrate the saliency of the campaign proposition, this campaign will provide a platform for our customers to tell us which M1 products/services matter to them in a fun and rewarding manner. It is the best way to show that M1 has always listened to their customers to give them the best telcom experience they want," added Melvin Kuek, Y&R Singapore managing director.
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Creative credits:
Managing Director – Melvin Kuek
Regional Strategy Director – HariRamanathan
Creative Director -Bruce Watt
Copywriter – Apoorva Kale
Copywriter – Colin Koh
Art Director – Neo Shiyi
Art Director – Mervin Ng
Senior Broadcast Producer – Charmaine Wong
Producer – Felicia Tan
Account Director – Zach Wong
Senior Account Executive – Jamie Phua
Account Executive – Ho Jie Wei
Project Manager – Wendy Koh
Project Executive – Hazel Loke