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Y&R Singapore launches ‘M1. For Every One.’

ASIA-PACIFIC – SINGAPORE, AUGUST 21, 2013 – Y&R Singapore has launched‘M1. For Every One’, afully-integrated brand campaign showcasing the telecommunications dedication to their customers.

‘M1. For Every One’goes beyond telling people about a better experience with M1, which was the core of its 2012 campaign, but emphasizes an offer to give customers the experience they want.The campaign was launched above-the-line throughTV, Print and OOH.

Y&R also utilized social platforms Facebook and Instagram to get people engaged in the campaign by allowing them to give feedback on Internet services such as 4G and Fibre Broadband. Userscan submit videos via a Facebook App www.m1foreveryone.com or using thehashtag #m1foreveryone on Instagram.

Sponsor

P. Subramaniam, chief marketing Officer for M1, said:“This year’s brand campaign further emphasizes M1’s commitment to be not just a service provider, but a company that delivers solutions that truly meet our customers’ needs.”

"To demonstrate the saliency of the campaign proposition, this campaign will provide a platform for our customers to tell us which M1 products/services matter to them in a fun and rewarding manner. It is the best way to show that M1 has always listened to their customers to give them the best telcom experience they want," added Melvin Kuek, Y&R Singapore managing director.

 

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Creative credits:

Managing Director – Melvin Kuek

Regional Strategy Director – HariRamanathan

Creative Director -Bruce Watt

Copywriter – Apoorva Kale

Copywriter – Colin Koh

Art Director – Neo Shiyi

Art Director – Mervin Ng

Senior Broadcast Producer – Charmaine Wong

Producer – Felicia Tan

Account Director – Zach Wong

Senior Account Executive – Jamie Phua

Account Executive – Ho Jie Wei

Project Manager – Wendy Koh

Project Executive – Hazel Loke

Partner with adobo Magazine

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