influencer marketing
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Featured
OMG Philippines plays it forward with CREO, strengthening its hold on APAC’s influencer marketing arena
MANILA, PHILIPPINES – In a digital world where influence has become a currency of connection, Omnicom Media Group (OMG) Philippines…
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Insight
Reasons why influencer marketing is a big hit among Filipinos, according to Near Creative
MANILA, PHILIPPINES — Two realities in Filipino culture make us receptive to influencer marketing. First, we love celebrities – watching…
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Insight
We Are Social’s ‘Next Gen Influence’ report identifies emerging creator trends for the new generation
SINGAPORE — An increasingly professionalized landscape, new production norms, changed audiences and demand for authentic “always on” content has permanently shifted…
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Insight
Havas Red discovers that video content is king with inaugural “The State of the Influencer in 2024″ whitepaper
SINGAPORE — HAVAS Red, the global merged media micronetwork released its inaugural “The State of the Influencer in 2024: A…
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Insight
R3 report highlights shifts in Southeast Asia’s influencer marketing
SINGAPORE — R3’s report “Authenticity and Transparency in SEA Influencer Marketing” addresses shifts in strategy across the influencer landscape in Southeast…
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Events
Cannes Lions announces a new dedicated forum for creative mixers and wider innovations: Lions Creators
LONDON, UK — The Cannes Lions International Festival of Creativity has announced the launch of LIONS Creators. A new experience…
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Featured
Unlocking the social media marketing trends for 2024
Social media has proven to be an efficient platform for businesses to initiate digital marketing campaigns and build rapport with…
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Campaign Spotlight
Grandma knows what’s cool in BBDO Bangkok and Samsung Electronic’s expert-approved campaign
BANGKOK, THAILAND — It’s out with the old and in with the…older? In a delightful twist to influencer marketing, BBDO…
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Brand & Business
How NYMA is elevating brands through innovative influencer marketing strategies
MANILA, PHILIPPINES — In today’s digital landscape, where authenticity and personal connections are greatly valued, influencer marketing has become an…
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New Business
Free all-in-one influencer management platform theright.fit launches in the Philippines
MANILA, PHILIPPINES — theright.fit, the platform that helps brands and creators meet is now available in the Philippines. The platform…
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People
McCann Worldgroup China appoints Eve Rong to lead new Influencer Marketing business unit
SHANGHAI, CHINA — McCann Worldgroup China has announced the official launch of its “Influencer Marketing” business unit, which will not only…
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Insight
Influencer marketing in Asia remains to be untapped for certain categories, Emplifi report states
SINGAPORE – Emplifi, a leading customer engagement platform, released “Asia Pacific: State of Influencer Marketing Report,” a comprehensive look at…
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Brand & Business
Unbox Creator Network expands Influencer Marketing Division for better access to the most in-demand A-listers
MANILA, PHILIPPINES – The future of influencer marketing in the Philippines is looking brighter as ever with more brands turning…
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